How your Small Ecommerce Business Can Slash Its Shipping Costs
by Arina Smith Ecommerce 16 February 2019
People can make lots of money in today’s marketplace by running a manageable and successful ecommerce business, whether they already have a storefront or whether they’re working out of their living room. If you are one of these business owners, you should consider using a trusted courier broker to minimize costs and maximize profits. You should also consider using technology such a shock logger impact recorder to keep your shipments safe.
Using national postal services to ship items can be difficult for small business owners, especially when the intended addresses are far away. When you need to send packages on a regular basis, you could be whittling down your overhead costs to account for all of the shipping fees. Many business owners complain about the high costs of shipping hurting their ability to make profits with smaller sales, leaving them with meager profits that aren’t worth the effort. If they offer an item for $10, they could make no money off of the sale whatsoever. To keep your business afloat, you could bump up your prices to accommodate for the shipping fees, but that could upset your customer-base and send them running to your competition.
Instead of hiking up your product prices, you can keep your customers happy and save money sending your goods with the help of a courier broker. The website allows you to comparison-shop between different carriers and delivery options, so you can customize the service to fit your specific business needs. If you’re worried about losing quality in your effort to cut costs, you should know that the broker works with trusted carriers across the continent like UPS, Purolator, FedEx, DHL, and Loomis Express. By using this amazing tool, you could save up to 70% of what you’re currently spending on shipping fees.
The benefits of using a courier broker will extend to your customers, too. The website Invesp found that shipping fees influence customers, revealing that 93% of buyers get products when free shipping is available. The fact that free shipping is a major incentive seems counter-intuitive since the average orders with free shipping are 30% higher in value than ones without it. Your business may not be able to afford to cut the shipping fee out of the purchase, but you can at least make sure that customers get the best deal when it comes to shipping. To increase customer interest, calculate the difference between the rates found with your courier broker and compare them to past fees. Let the buyer know just how much they are saving by choosing this product. Telling them that they’ve found a deal or discount will make them happy about their purchase.
The loss that comes from high shipping fees may not seem like a lot at first, but when you tally up the costs over the months, you’ll see that you are burning through a considerable chunk of your profits. If you want to see what kind of savings you can reap, test out the courier broker for a few weeks and see what a difference it makes to your business earnings. You are bound to be pleasantly surprised.