5 Different Ways to Boost Your Social Media ROI
by Arina Smith social media 25 November 2020
So you decided to give social media marketing a go, but things are not quite working out the way you expected. Perhaps, you didn’t pick the right platform. Maybe you’re missing some key ingredients.
This post by SPOPLI Web Development & Services will tell you five practical ways in which you can give your social media ROI a quick boost:
Pick the Right Channels
Instead of just diving into social media randomly and creating profiles on all the channels you can get your hands on, you must take time to research. Look into which channels are likely to yield the highest ROI. It’s true! Not all social media channels are profitable for all kinds of businesses. Besides evaluating your potential buyers and their preferences, you should also seek the channels with maximum users. For instance:
- Facebook maintains a user base of nearly 1.6 billion, whereas Twitter only has around 500 million users.
- 8% of the total site hits come from Facebook. Contrast that with LinkedIn or Twitter that stand at only 1%. For Pinterest, the percentage is 0.5%.
- Twitter and LinkedIn are primarily geared towards B2B marketing whereas Facebook is best for B2C marketing.
- YouTube is the 2nd biggest search engine after Google. If you’re someone who could benefit from the video content, nothing can beat Youtube for marketing.
Evaluate your niche and the target audience and see which platforms they use the most. For example, if you are a personal trainer, there’s no point in using platforms like LinkedIn. You are likely to benefit from Instagram and YouTube, where you can post workout videos.
Manage Social Media Ads Wisely
A social media ad campaign is about more than just setting aside a budget, selecting a caption to go with an image, and hitting publish. You have to put in a lot of thought. Start by knowing your audience, what they seek, their pain points, how you can resolve them, and accordingly craft an ad that locks their attention and prompts an action.
You can also explore the option of video ads.
Tropicana, for example, got a return on its ad spends by 45%. They also got 58% more sales volume from their ads compared to any other social media platform.
The ads were focused around #MadeToGo bottles, which was the latest addition to their collection.
Asking these questions before strategizing should give you a sense of direction:
- How much am I ready to spend on ads?
- Should I go with static ads or video ads? How much does each of these cost?
- What channels are likely to yield the highest returns on advertising?
- Is there room in my budget to accommodate A/B Testing?
Invest in Content Marketing
In case you forgot, content still is the king! Getting more returns on your social media campaign can be as simple as upping your content game. After all, quality content continues to remain the most effective technique yet.
Use attractive captions with the right keywords and supply your images with relevant hashtags and alt text. Churn out high-quality copies of ads. If done right, content marketing can do miracles for your social media campaigns.
Craft your posts from a different angle whenever you can. For instance, Burger King consistently incorporates pop culture references in their social media content to make it go viral. You, too, can think of interesting takes to make your content stand out.
Use the right Content Management and Marketing Tools.
It’s always good to have access to all the right tools as they can make your life easy. For better returns on your social media, you can use tools like Buffer. It lets you schedule and publish posts for all your different social media accounts.
Additionally, you would also want to use tools like:
GA (Google Analytics): GA lets you track website clicks coming on to your site and landing pages. In this way, you can see which social media channels are sending the most traffic. You can also see which ad drove the highest traffic so you can craft similar ads in the future along the same lines.
You can use GA not just for a website but also for different platforms like:
- Google Analytics on Pinterest
- Google Analytics on YouTube
- Google Analytics on Twitter
- Google Analytics on Facebook
- Google Analytics on Instagram
Facebook and IG shopping Features: Both these platforms let you sell services/products. You
may want to look into these to maximize your ROI exponentially.
Partner with Influential Users
If you’re serious about social media marketing, you should get serious about reaching out to social media influencers. After all, these influencers define social platforms like Instagram and Facebook. Getting them to shout out your product or service could do wonders for your brand. These people hold the power to shape their followers’ opinions and purchase decisions.
People are much more likely to buy something if it comes as a recommendation from their favorite influencer.
The beauty of influencer marketing is that you don’t have to reach out to big celebrities. No matter your budget, you can always go for a local influencer to broaden your reach. Some of them have millions of followers, which means you can reach a big audience with just one shout out.
Final Thoughts
Social media marketing doesn’t have to be this daunting task. With the right attitude and the right strategy, you can get maximum returns on your investment. In the end, we’ll say that – have fun and experiment with social media. See what works best for you.
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