Tips To Help Grow Your Social Media Business
by Natalie Redman social media 24 September 2021
It’s safe to say that social media dominates the advertising market and it’s an online technology that seems to be growing more and more in popularity. Since social media can be such a good influence for promoting a business, boosting revenue, and connecting with their customers, many organizations are looking for help.
Social media businesses or agencies are a worthwhile investment when it comes to new businesses on the market, as well as existing companies. As a social media business, you will have likely seen more competition crop up. Perhaps your business is one of the new ones?
Either way, it’s important to find ways of improving your own presence on the market so that new clients come knowing on your digital door for social media services.
In this article, you’ll get the tips you need to help grow your social media business and boost leads that will hopefully convert into new clients.
The Growth Of Social Media In The Last Decade
We’ve come a long way since the early days of Bebo and MySpace. There are now a whopping 4.48 billion social media users around the world, which equates to almost 57% of the world’s total population.
Social media is one that dominates most of the internet’s activities and it’s a great way of connecting with the world. Whilst it has some downsides, such as the dark web and the ability to create and spreading fake news, it’s outweighed by the positives.
These platforms have helped craft careers for many generations of people around the world, whether it’s influencers to social media agencies and businesses such as yours. So with that being said, what does the future hold?
With new social media platforms like Tiktok popping up, social media as we know it is constantly changing and evolving. With 4.48 billion social media users, 90.4% of Millenials make up that number. That means for many businesses, social media promotion will likely bring in the best return of investment.
So what tips can be useful when it comes to growing your social media business?
Understand Your Niche As A Business
In order to maximize your success as a social media business or agency, you want to specialize in a specific niche where you can. A lot of social media businesses may spread themselves across a broad range of categories, however, the industry is branching off into a lot of different directions.
For example, you may want to focus on providing social media services for those in the food industry. Or perhaps you’re looking to represent those brands who operate in the home interior sector. There are lots of different niches and it’s all about finding what your specialty is as a company.
Look at what your backgrounds are as a workforce and figure out what you can bring to the table. A good mix of representation can be handy but there’s a benefit to being more specialized too.
It’s worth doing some research and looking at what sectors are more popular to represent as a social media business. You may find less saturated sectors that you can take better advantage of. Don’t be afraid to step out of your comfort zone, in order to try a market that isn’t as well covered by social media businesses. It might just be where you can the most success.
Be A Role Model And Build Your Social Media Presence
As a social media business, it would be a hard pitch to secure clients with the promise that you can get results when that’s not the case for your own social media platforms.
If you want to help secure more leads, then you’ll want to practice what you preach by building up your social media presence for your brand.
83% of marketers agree that authenticity is important to their brands. A focus on your own brand is going to help build your audience and in turn, will lead to more interest and hopefully, more client work.
Your own social media presence will act as evidence so it’s crucial to build up your following and online presence as a business. This is useful to do before you start pitching yourself to the bigger client.
Keep Up To Date With The Latest Social Media Trends And Platforms
It can be hard to keep up to date with everything that’s happening with social media and the internet in general. The progress and advancements being made are difficult to stay on top of but it’s necessary for your business to keep updated with the latest social media trends and platforms.
TikTok was the latest social media platform to perform well amongst other platforms, securing over 1.1 billion users as of 2021. Knowing what’s hot and popular is going to help provide the best results for your clients.
One area of focus that you might want to consider is influencers. Influencer marketing is an area of investment that many social media businesses will incorporate a budget for. Some influencers manage to rack up engagement and follower statistics that outnumber those of traditional print and media that’s existed for decades.
With 49% of social media users saying they depend on influencer opinions to help them make purchasing decisions, it’s wise to use this industry to help grow not only your clients’ social media presence but yours too.
Be sure to familiarize yourself with an influencer contract or two, to which Bonsai is a useful platform to outsource this work.
Stay Active With Your Lead Generation
As much as we’d all love to have client work land in our laps, the reality of it is quite frankly, the opposite. In order to achieve more clients for your social media business, it requires you to go after them.
It’s necessary for your business to make those initial steps by generating contacts and leads and turning them into clients.
There are many methods to lead generation, some will work well, whilst others might not be so effective. A few examples could be:
Cold-Calling or Cold Pitching
This would involve you contacting businesses without any prior conversation, whether it’s over the phone or via email. Whilst it may not provide a lot of results, it’s one that can be valuable in generating leads.
Create E-Books or Whitepapers
Evidence of your work is something that can help sway a business to work with you, rather than looking elsewhere. That’s where free resources can be useful to provide. From e-books to whitepapers, openly distribute these across your social media and through popular websites to drum up interest.
Use Any Existing Contacts
As a business, whether it’s just you or a handful of staff, use what you have already. You’ll likely know plenty of people who can provide a contact themselves or require the work you’re providing. This is probably going to be one route to client work that won’t involve as much effort on your part.
Build A Portfolio And Evidence Of Your Work
Just like building your social media presence is important as evidence of what you can do, building a portfolio is key. With every client that you work with, it’s useful to gather any data and reporting on the growth you’ve acquired for them. That way, you can show it off as evidence for future clients you’ll be tasked with convincing to invest in your services.
Be detailed in the services that you provide and where possible, show evidence of this work where necessary. You may want to create case studies in order to highlight any achievements you’ve made for previous clients. These types of resources can be handy for similar businesses looking for the same success stories.
Displaying your portfolio of work can be showcased predominantly on your website. However, you may want to utilize a mailing list or share testimonials and previous projects on your social media platforms.
The more you can boast about your work online and offline, the better it will be for attracting more clients.
Get Networking And Position Yourself As An Industry Expert
The power of networking is one that can do wonders for your business. With 95% of professionals finding communication in person as essential for long-term business, networking at conferences and work events can be great for securing business.
You may find a benefit from actively involving yourself as a speaker or having other members of staff representing the business for you. By shaping yourself as an industry expert, you can find success from doing this too.
A prime example of an industry expert in a similar industry is Neil Patel. He’s an iconic name in SEO and online marketing. Through his own website, he’s positioned himself as an industry expert that businesses within this niche and beyond, look to him for guidance.
Grow Your Social Media Business In 2021
With social media thriving in 2021, more so due to the pandemic, these tips should help you grow your social media business this year. If you haven’t already, be a role model and build your online presence. Find your niche as a business and be active in your ability to network and pitch to new clients.