Top 5 Things Required To Become Marketing Consultant In 2021

by Marketing Published on: 18 February 2021 Last Updated on: 03 March 2021

Being a marketing consultant is all about fulfilling a wide range of specialist skills. Your work or job role will not be limited to one aspect. If you want to withdraw the marketing consultant salary, there are some specialized skills that you have to develop.  

Top 5 Things Required to Become A Marketing Consultant

Here we will discuss the top 5 skills that you need for marketing consultant jobs. Though you should never limit your learning and knowledge gain process. But these are the basics that you must work for. 

1. SEO or Search Engine Optimization

SEO or Search Engine Optimization 

This digital era has put digital marketing in the seat of the king. A large part of the world population uses the internet. The Internet has influential capabilities over your audiences. This is the reason why search engine optimization or SEO is becoming popular day by day.

As a marketing consultant, you should have a piece of thorough knowledge of SEO. There are several factors that determine whether your content or website will rank on the search engine or not. You need to keep those factors in mind. 

Developing search engine optimization skills is too crucial for doing the marketing job for your organization. The main goal is to reach more and more people. And at this present digital world, we mostly depend on search engines for almost everything. 

Here are the basic skills that you need to develop as a digital marketing consultant for SEO or Search Engine Optimization

  • Proficiency in Local SEO.
  • Experience in UX design.
  • Effective skills in building backlinks.
  • The ability to write quality content that can be used to enhance the ranking.
  • Some technical skills for processing redirects, building sitemaps, and schema markups.
  • An understanding of all the new practices as the update is evolving.
  • The analyzing ability of the performance data in order to guide strategies and benchmarks.

2. Social Media Marketing

Social Media Marketing


Social media marketing is another new trend that is ready to build a footprint in the world of marketing. Social media has come a long way and yet to go a long path. It has now become more than building connections and entertainment. There is a side of social media platforms that are fully dedicated to those who want to use them for marketing purposes. 

And as a marketing consultant, you have to work on that part. It is not only about posting and sharing, and tagging. It is about creating social media marketing strategies, which is not an easy task to do. Engaging more viewers with your content is something that you will learn day by day.

When I am asking you to use social media platforms, that does not mean I am asking you to make social media appearances on all the platforms that are available. You need to utilize some specific social media platforms fully. In order to do this, you first need to evaluate who your target audiences are. 

Here are some basic things that you need to look after as a marketing consultant while considering social media marketing.

  • An idea about how to build or develop engaging communities.
  • Having the skill to develop engaging content along with a creative mindset.
  • The capability to user lifecycle journey across the whole paid and organic social channels.
  • Skills to analyzing performing data and making decisions based on them.
  • In order to drive user-developed content, need to know how to collaborate with customers and influencers.

3. Content Marketing

Content Marketing

Content is considered the life of a website. It does not matter how you are going to do your job as a marketing consultant, you have to prioritize the pieces of content that you will use. This content marketing is one of the most important skills that you have to work for.

Developing engaging content requires a lot of hard work. From searching the correct keywords to develop relative content, from strategies the content to publishing it, you need to put your best effort.

As per the recent trends, video content is performing really well. So, now you can think how much you need to be precise with your skills. In order to make all the three types of content, i.e., text, image, and video performance, you need several skills.

Here are the skills that you need as a marketing consultant for content marketing,

  • Content research, which includes traffic forecast, keyword research, and competitor analysis.
  • Strategic thinking for evaluating business goals and developing an effective content strategy in order to achieve those outcomes.
  • Ability to create different types of content in different formats, such as written content, video content, and audio content also.

4. Data Analytics

Data Analytics

From the three points that are mentioned above, one thing is clear, and that is analyzing the data. It is really important to check how your strategies are performing. This is really vital for taking the next step as a marketing consultant.

On the basis of the data that you have received from your earlier strategies, you will determine what should be your next step. Your job is not done only by generating or evaluating the data. The main thing that you need to consider here is analyzing those data. 

Strategies are all about using those pieces of data that you are given, or you have gathered. And the next step after that is analyzing the data that is the main aspect of data analytics. You can not compromise in developing this skill.

Here are the basic skills that you need to develop as a marketing consultant for data analytics,

  • The efficiency of using data visualization tools. 
  • Proficiency with some specific querying languages, such as SQL. 
  • Ability to store and structure unique data points.
  • The special ability to collect unique insights from diverse sets of data.
  • Knowledge of building strategies on the basis of well-informed insights.

5. Product / UX Design

Product / UX Design

Products and UX design is another skill that you can not afford to compromise here. Marketing is all about promoting your products. And here, the importance of product or UX design lies. 

While being a marketing strategy consultant, you can not limit your task only to developing marketing strategies and analyzing them. A marketing automation consultant has to be a product or UX designer as well.

As a marketing consultant, you need to consider the following things when you are working on the product or UX design,

  • An approach to product or UX decision-making that is fully data-driven.
  • The capability of designing engaging landing pages.
  • A proper understanding of particular conversion rate optimization. 
  • The ability of A/B testing.


The job role of a marketing consultant is not at all easy. But it is possible with a bunch of skills of a new generation. The world is updating, and with that, you also need to update your skills as well. Try to develop these skills and rock your job role.

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Mashum Mollah is a digital marketing analyst, SEO consultant and enthusiastic internet marketing blogger. He is very much passionate about social media and he is the founder

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