The most successful businesses that have longevity and staying power have two things going for them – reputation and credibility. They have a long trail of happy clients and customers behind them, and that makes other people want to work with them.

If you run a business, you need to be building credibility to generate more sales and really create a healthy pipeline of business for yourself. If you have a lot of raving fans, you are going to get repeat business, generate a lot of referrals, and have leads coming in for years to come. The question is how do you create credibility for your business or at least boost it? Here are a few ideas to boost your business in credibility.

Reviews

From shopping on Amazon to hiring a real estate agent, the biggest factor that helps people make a buying decision these days is reviews. There can be a lot of fear associated with buying something for the first time or hiring a specific professional for the first time, so having a detailed account from another consumer helps people make the right choice.

As a business owner, nurturing reviews should be an important part of your marketing effort, don’t just focus on social media content. Every service-based business should be working to actively generate reviews because it makes everything else easier.

If you’re trying to hire a law firm, and you could do a search as simple as The Barnes Firm reviews, you would be able to see that the company has a great track record of client service and getting good outcomes for the people they work with. Good reviews give you a good idea of what to expect, and that will totally work in your favor if you have fans.

Video Testimonials

Like reviews, testimonials are also a great way to boost your business credibility and make more people want to hire you or buy from you. They feel more personal when they are in video form, and it’s an amazing piece of content to post all over your social media. If you do a great job for people, people want to shout it from the rooftops, so take the time to capture their experience of working with you, and put them onto your website.

Authentic Content

Many people believe that the right way to make video content is to make it super polished, but platforms like Instagram and Facebook Live show that people actually enjoy content that feels more authentic. Make content that shows people who you are in an authentic way.

This can be behind-the-scenes content that shows what happens on an average day, or a short video showing your team having fun. Video content is the best way to get in front of more people and help them feel more connected to you. There may be hundreds of people who do what you do, but part of what sets you apart is your unique personality, that’s what will attract ideal clients to you.

Customer Care

There are many measures you can take to boost your business credibility but it’s all meaningless if you actually aren’t delivering a good customer experience. Everything starts with how you treat the people who buy from you. When you go above and beyond and show that you value them, they will happily write all the reviews and testimonials in the world because they are that happy.

Podcast Interviews

You don’t have to have your own podcast to get the benefit of this massive digital channel. You can boost your credibility by simply getting featured on podcasts in your niche.

A podcast interview is like a combination of networking, social media, and influencer marketing, and when a credible podcast host brings you onto their show, you get their seal of approval and open yourself up to a new audience, and show that you have something valuable to contribute to your niche.

All you need to do is compile a list of podcasts in your niche, and reach out to them with a compelling reason why you would be the best guest. Don’t be nervous to approach podcasts, you will be surprised that many of them would love to have you on their show.

Business credibility will cut right through the noise and help you come out on top. If you’re looking to create a great powerful and healthy business pipeline, boosting your credibility will make an impact. Many business owners already have credibility and all they need to do is showcase it to the market and put it out there. Use the tips above and soon your market will know that hiring you is the right move.

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