Starting Your Own Company? 3 Reasons To Register Your Trademark Today
by Arina Smith Starting a Business 20 January 2019
There are many things that need to be done when starting your own business. Not only do you need to register your own company. But you have to manage payroll and taxes and keep detailed accounting on inventory, and staffing records. You must do so while attracting new clients and customers, carving out your own niche in the marketplace. In addition, you have to ensure high and consistent standards of quality.
In all of this, it can be easy to lose sight of one of the most important aspects of branding. Registering your trademark to guarantee that it is the legal property of your business. While registering a trademark may seem like a formality. There are some of the rule and regulation that you need to follow. Here are three reasons to put it at the top of your priority list:
1. Registering a Trademark Helps You Create a Distinct, Trustworthy Brand:
A registered trademark communicates many things. Starting from your customers or clients, it serves as an instantly recognizable symbol of your own company, to your partners in business. It indicates that you are a serious company fastidious about following the correct legal procedures.
While registration may seem daunting. In Canada, it is a multi-step process designed to ensure that your trademark does not infringe on the intellectual property of other businesses or individuals. There are many ways to make the process easier to navigate.
One of the best things a new company can do to ensure its trademark is registered in a timely and hassle-free way is by engaging the services of trademark experts like The Trademark Shop. It specializes in streamlining trademark applications and providing the legal advice you need to navigate the process.
Because Trademark Shop offers its registration services for a flat fee. New businesses don’t need to worry about incurring the kind of significant unforeseen legal costs that can come when working with law firms that bill by the hour.
2. Registration Protects Your Trademark From Infringement:
Registering a trademark does a lot more than simply buttress your legal ownership of the words or symbols associated with your brand. It also protects your brand from infringement on the part of other companies. Who may want to benefit from your brand’s popularity by copying it.
If you sell products, then you may want to consider hiring a brand licensing agency to help you license your products. An agency provide licensing opportunities
Working with trademark lawyers to register your trademark is very important. You will be able to challenge businesses and individuals that attempt to copy or misuse your trademark to their gain or your detriment.
3. Registration is the First Step Toward Licensing:
Your business may be small today, but if your products or services prove to be popular, one of the best ways to capitalize on them and grow your own company’s reach is by having your trademark licensed so other interested entrepreneurs can benefit from your brand’s popularity.
A trademark that hasn’t been registered cannot be licensed, so don’t wait until your brand is popular enough for licensing opportunities to open up.
Registering your trademark now doesn’t only guarantee your hard work will not be turned to someone else’s profit; it also allows you to profit off of those who want to extend and deepen the reach of your brand by licensing your trademark for use in connection with their own products or services.
Registering your trademark should be among the first priorities you tackle when starting a new business. By helping you create a distinct, trustworthy brand, protecting against infringement from your competitors. By providing a first step toward licensing, trademark registration is one of the best tools for securing its long-term viability.