The heating, air conditioning, and refrigeration repair industry are expected to show 15% growth through 2026. That’s great news for people in the HVAC repair and installation business.
However, it also means competition will keep growing as well. If you want to continue to convert more clients, you need to stay on top of HVAC marketing trends.
In addition to attracting new clients, employing modern marketing techniques helps improve and maintain the public’s overall perception of your company. The last thing you want is to seem outdated.
If you’re ready to take your HVAC business to the next level, your marketing campaign is a great place to start. Keep reading for some ideas that will propel your business over the next year.
A Modern Website Design :
When people are looking for products and services online, they make quick decisions. These decisions are often based on how a website looks and functions.
If your website was created ten years ago, it’s time for an overhaul.
Aside from a fresh look, there are some things your site needs to do for the user.
It’s important your website is easy to navigate and clear about the services you provide. If someone has to search for information, it’s likely they’ll just move on to the next site.
You should also have a clear call to action throughout your entire website. This means instructing a potential customer how to contact you and prominently displaying your location, hours, and Google map. A great example is onehourac.com.
Finally, it’s crucial your site is responsive, meaning it displays and functions well on mobile devices.
Social Media Marketing :
When thinking about HVAC marketing ideas, you can’t neglect social media. It’s a great way to spread the word about your company for free.
Use sites like Facebook, Twitter, and Instagram to solidify your online presence, advertising deals, and drive traffic to your website.
These sites act as portals for any content you want to put out about your business. A great tactic is to start a blog that provides information on HVAC maintenance and repair. Then, each time you write a new article, feature it on your social media accounts.
The great thing about social media marketing is that it’s basically digital word-of-mouth. When people share your content, it’s free publicity.
Make sure you have links to your social media pages on your website. This will help you rank better in Google.
Boost Your Reputation with Reviews :
Online reviews play a huge role in people’s decision-making process. In fact, 84% of people trust reviews as much as a recommendation from a friend.
This is especially important in the HVAC industry, where people want to be sure a business will get the job done right. They’re going to be turning to reviews to get feedback.
Now you have the ability to add customer reviews to your Facebook page. This is a great way to advertise the positive things people are saying about you.
You can also add reviews and testimonials to your site. Each time you finish a job, ask the customer to leave a review. One way to do this gracefully is with a follow-up email.
Utilize Video :
The video is becoming more and more popular as a means of digesting information. It’s fast, easy and something people can access on the go via smartphones.
In 2018, this trend will continue to grow, so it makes sense to take advantage of it.
Consider having professional videos made that advertise your HVAC business. Give people a little more information about who you are, what services you provide, and your overall business principles.
You can also make informative videos the public could benefit from, like tips on maintaining an HVAC unit and when it’s time for routine maintenance. These make for great HVAC promotional ideas and set you apart from your competition.
Plus, contrary to popular belief, having professional videos made isn’t that expensive. They’re also easy to add to your website, social media pages, and YouTube.
Offer Incentives for Referrals :
Referrals are a great way to get new business, especially for any type of home repair industry.
Instilling trust in potential customers is a big deal, as you’re working in people’s homes on a very important component. Referrals are a great way to establish this trust.
A great way to boost referrals is to offer incentives. In exchange for a referral, you could offer customers a discount on future service, free routine maintenance, or even gift cards. All they have to do is refer a friend or family member to you.
Make sure you and your employees always mention this referral offer to customers. You could also send out postcards or a follow-up email after you’ve completed a job.
Make Yourself an Authority in the Industry :
Another great way to instill trust in potential customers and boost your reputation is to establish yourself as an authority in the HVAC repair industry.
A blog, which we discussed earlier, is a good way to show the public you have extensive knowledge about HVAC systems. Informative videos do this as well.
You can also add FAQs to your website which provide a wealth of information about HVAC units.
If you hold any certifications and licenses, which you probably do, make sure to add a badge for these to your website. In addition, let people know if you’re a member of any local business organizations.
If a potential customer sees you’re involved in the industry, they’re more likely to hire you rather than someone who only seems like they’re in it for the money.
Get Your HVAC Marketing off the Ground in 2018 :
If you’re ready to ramp up your business, now is the time to get started. Just remember, don’t try to do everything at once. Start with the HVAC marketing tactics that you feel are the most appropriate for your business.
Also, be sure to track your success with each campaign. You need to know what’s working so you can capitalize on future marketing efforts.
For more marketing ideas for your business, check out our blog.
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