How Your Business Can Really Benefit from Staff Uniforms
by Mashum Mollah Advertising 08 March 2019
When we speak about uniforms, many people immediately think of police officers, factory workers, and firefighters as well as restaurant workers. But uniforms can actually be quite useful in a number of other workplace settings and environments, even in the corporate sector. A uniform can be as simple as a t-shirt or polo shirt, or it can take on a more formal look, such as a button-down shirt coupled with skirt or trousers and a blazer with simple embroidery on the front pocket. But if you are thinking of providing uniforms for your staff and are still not sure about your decision, here’s what you need to know about how your business can really benefit from staff uniforms.
When your employees wear uniforms, you can have a more consistent look like a business. Your business’ staff will become easier to identify, which is great if you are operating a retail shop or business where customers may want assistance from your employees. With the right uniforms, your staff will look more professional and organized as well, which will undoubtedly enhance your business’ image. And since there is consistency which comes from having staff uniforms, your business will be seen as more trustworthy by your customers. Uniforms showcase a specific set of standards, and this is something that any client or customer will welcome.
Marketing and advertising:
When your staff wears uniforms, over time, your customers and everyone in the community will recognize these uniforms and instantly associate your brand with it. Your employees will become walking advertisements for your company, especially if they are already off work and wear the uniform to do errands around town or attend events. Your uniforms will ultimately become part and parcel of the branding of your company, and anyone seeing your uniform will be reminded of your brand.
Many workplaces today have dress codes for their employees, but even with a dress code, it can sometimes be difficult for staff to adhere to it. If you don’t have a specific dress code or you don’t take the time to strictly enforce your dress code, you can end up with staff who wear inappropriate clothes or who tend to push the limits. Your staff may also feel a lot of pressure to ‘dress up’ in branded clothing or expensive clothing just to look good amongst their colleagues.
But if you have uniforms, you don’t have to worry about employees not following your standards when it comes to dressing up in the workplace, as Glasgow t-shirt printing specialists like Garment Printing confirm. Uniforms also make it more convenient for staff to dress in the morning since they don’t have to worry about what they will wear for work. All they have to do is wake up, prepare for work, and wear the uniforms which have already been provided for them. This also eliminates issues related to social status and the feeling of competition between workers.
Enhanced protection in the workplace:
Uniforms serve another invaluable purpose as well: they allow your staff to become better protected at work, especially if you have uniforms made from special materials which are, for instance, flame-retardant or chemical-resistant. But regular workplace uniforms can also serve to protect your staff whilst they are working and eliminate the risk of dirt or damage to their own personal clothing. Here’s another aspect you may not be thinking about as well: when your staff is wearing uniforms, it will be easier to identify them as part of your company, thus eliminating the risk of intruders in your premises. If everyone is wearing a uniform, you can easily spot someone who isn’t, and unauthorized individuals are identified (and dealt with) as soon as possible.