What Is Guest Posting And How It Can Help Your Small Business Grow?
by Sumona Business 21 February 2022
Every small business owner realizes that building online exposure is the first and probably most important step to get your business up and running. This is why they turn to online marketing strategies like Social Media Marketing and Search Engine Optimization.
The intent is to make your target audiences become aware of the existence of your brand in a specific niche. Spreading awareness and driving visibility around your products are critical to online success. While this might sound easy, the reality is quite different.
Succeeding in the highly competitive and ever-changing online ecosystem is tough. If you do not have the right approach and strategy in place, you will end up wasting financial resources and valuable time. This means that as a small business owner, you need to get it just right.
In this resource article, we are going to explore and examine one of the most successful digital marketing strategies ever- Guest Posting or Blogging. This is a subset of SEO. Specifically, we are going to look at the benefits of guest posting and discuss how it can help your business.
Understanding Guest Posting for Small Businesses
Most small business owners have a brief idea that great content is a basic requirement of success. They are also aware that there are several blogs, publishers, and websites that publish content on a regular basis. Let us try to explain guest posting with the help of an example-
Imagine you are a small business in the fashion ecosystem. You create apparel, bags, shoes, and other accessories and want to target a relatively young population between the ages of 15-30. How are you going to drive awareness through guest posting?
Simple. You will create high-quality content revolving around issues of fashion like styling guides. Once you are done, you will outreach publishers that accept guest content or posts on their website (no one likes to turn down a great piece of content).
Once they accept your content, you will request them to add a do-follow link to your website. If you post on high authority guest posting sites, you will see their readers going through the content. If your arguments are attractive, they will follow the link and come to your website.
This, in a nutshell, is what guest posting is all about. It is the practice of publishing your content on someone else’s site. Bloggers and publishers accept the content when they feel it will add value to their readers. In exchange, you get prime placements, do-follow links, and credibility.
List of Major Benefits of Guest Posting for Small Business Owners
In this section, we are going to outline some of the major benefits of guest posting for your small business-
1. Driving Traffic to your Small Business Website-
Most small business owners are aware of the fact that they do not have access to unlimited resources to run Google AdWords or execute stylized shoots and videos on social media. They want to drive traffic to boost online sales, but with limited resources and increasing competition, the horizons are quite less. In such a scenario, guest posting emerges as a viable alternative that can help drive ‘targeted’ traffic to your brand website.
2. Builds Awareness and Credibility of your Small Business-
Google it! Every time we come across a new brand as consumers, our first intention is to use search engines and find out more about the brand. This is why as a small business, you need guest posting to build your digital footprint. The more articles and content pieces (along with links) that you will have on the web, the greater will be the visibility and awareness around the brand. When people search for you, they will come across content pieces that bear your name.
3. Allows you to get New Clients and Sales for your Small Business-
At the end of the day, any business owner would want to follow through with a strategy, only if it is able to guarantee sales. When it comes to guest posting, you need to look at the online strategy as a type of lead generation tool. You write great content on a topic, convince the readers that you have the best solutions, and encourage them to reach out to you by clicking on the link and going to your website. If your sales team can close the deal, you have a sale!
4. Introduce New Products, Services, and Ideas for your Small Business-
If as a small business, you are looking to launch some new product or service in the market, you need a platform to do so. This is where guest posting can emerge as a credible tool that can help you share ideas, products, and services with your target audiences. The best brands use guest posting to get a sense of what the audiences want. In other words, they use it as a feedback mechanism that helps them bring better products and services to the market.
5. Create an Emailing List for your Small Business-
Let us point out that Email Marketing continues to be one of the highest ROI generating strategies today. With guest posting, you can garner the attention of your target audience that is interested in your content, products, and brand. Building an emailing list is your step to long-term success. Make sure that you are engaging your audiences by giving them content that they love. This will make them click on the newsletters and get to your brand website.
The Bottom Line
Let us in you on a secret. Search engines like Google are moving away from the technical aspects of SEO and Keywords and focussing more on search intent. Their algorithms have realized that the best and most authoritative voice to speak about a business, is the business and its owner. Not an SEO-trained content writer.
This means that with Google removing several of the technical hurdles and impediments, it is important for small business owners to start creating content without having earlier worries. If you get right, Guest Posting works big time. If you have any questions on guest posting that you would like us to address, please reach out to us in the comments below.