6 Factors That Influence User Experience
by Arina Smith Information Technology 10 June 2021
When visiting a website, the experience that you have when visiting a website can be considered the ‘user experience’ of said site.
User experience is incredibly important in web design and development. Creating a website with a good user experience should involve careful research into what your target audience actually desires.
Strategies for improving user experience, therefore, differ according to the audience a website is aimed at. Despite this, 6 factors come into play no matter what the target audience might be. Here is a brief summary of the factors that influence website user experience.
Complex, complicated navigational structures compound poor user experience. The fewer hurdles a visitor has to jump to get to where they want to go, the better. Modern web designers try to reduce the number of drop-down menus that a visitor is forced to navigate.
If a website is not useful, it will not be used. Unfortunately, the internet is awash with useless content that serves mainly to infuriate or distract. Unless these are your goals, you are more likely to create the user experience you want by paring your content to its most useful form. Before setting out to plan your website user experience, make sure to identify the need that you will be filling.
No aspect of a website should be complex or difficult to use. Bad website designs often have disorientating images and animations, disconnected sounds, or hard-to-reach functions. Usability relies upon everything being immediately visible and simple.
Related to navigability, findability is a word used to describe how hard or easy it is for users to locate content. A good website design company will be able to create a website where all content is effectively and simplistically connected together. If users can find the content they are looking for, they are more likely to come back time and time again.
Do not presume that the visitors to a website are all going to have the same ability. Certain impairments such as blindness or epilepsy can adversely affect user experience on a poorly designed website. In addition, web accessibility can take many forms. The best guidelines for designers come from the W3C Web Accessibility Initiative.
The technical factors that makeup user experience mean nothing if it is not backed up by credible content in the eyes of a visitor. This partially aligns with what you write: treat your visitors as equals and do not force-feed them disingenuous facts.
The design also has a part to play in making your website seem credible. There is a textual – aesthetic language of internet credibility. Visitors can quickly recognize a non-credible website by analyzing visual clues like the coherence of text and the placement of advertisements.
The unique semantic language of the internet should not be taken lightly! Research carried out at the University of Surrey has found that visitors assess the credibility of a website in under 4 seconds based on aesthetic cues.