3 Things Every Online Business Owner Must Know About User Experience
by Arina Smith Business Development 06 November 2017
Whether you’re a business owner trying to conquer the online commerce market or an app developer in the process of developing a new product, the phrase “User Experience” is one that you’re most likely familiar with. User experience is quickly becoming an important element of online (and offline) businesses for all the right reasons.
For online business owners, the user experience can be the determining factor for success. In this article, we are going to review the three things every business owner must know about user experience. Let’s get started, shall we?
Putting Emphasis on User Engagement:
User experience or UX is the experience that users get when interacting with every part of your product. I said: “every part,” because user experience starts from the moment a user search for information about your brand, products, or services.
With this definition in mind, it is important to pay attention to how users are engaging the user experience you want to deliver from start to finish. You want to convey the right messages when doing digital marketing. You also want users to land on a pleasant page with all the information they need.
How users interact with your messages – and how often they do so – are great metrics to monitor. Businesses are starting to work harder in identifying customer touchpoints to further refine key messages and to boost user engagement. That brings us to the next important thing to know about user experience.
Refine the Customer Touchpoints:
Developing a positive user experience is never a one-time thing. To keep the user experience at its finest, you have to work on evaluating the existing experience and finding new ways to improve UX-related elements. This is the only way you can stay ahead of the competition; by delivering the best user experience at all times.
One of the best ways to improve user experience is by refining the customer touchpoints. Aside from identifying problems with the first points through which users interact with your brand and the products you offer, you also need to address whether those touchpoints address the customers’ needs and motivations perfectly.
Smooth Flow Is Everything:
Last but certainly not least, the user experience is all about flow and maintaining a smooth, streamlined flow across the user’s journey. You want potential customers to transition from reading about your products to making a purchase seamlessly, and this can only be achieved through a smooth and effective flow.
The slightest hiccups are to be avoided. When a customer can’t complete their purchase in one or two easy steps, for example, that customer is more likely to abandon the shopping cart and move on to another online store.
Fortunately, the customer journey is also very easy to improve. With the checkout process, you want to keep the steps short and easy to complete. The same can be said for finding information about products and services.
Once you have mastered these basics, developing a positive user experience should be very easy to do. You can separate your online business from the competition by delivering a truly remarkable user experience.