After spending so much time creating the perfect email for your hotel’s guests or potential guests, the last thing you want to have happen is for it to be sent immediately to the trash without even being opened. However, there are a few things you can do to increase the chances of your marketing material getting viewed. Consider integrating the word “upsell” or “upgrade” when creating your subject line. When these words are used in pre-arrival emails, you increase your chances of them being opened by five percent.

The infographic that you can see here is highly useful for every single person that is interested in creating a highly effective email marketing strategy. A huge problem with marketers these days is that the competition in every single niche is higher than it ever was. This means that regular marketing campaigns are not going to work as easily as they used to. Also, the customers changed. They are no longer interested in the same things as in the past. Since we are faced with so many choices available in all industries, it only takes a few seconds for the clients to make the buying choice. The same goes for email marketing.

In the hotel industry email marketing is seen as vital for the success of the entire business. That is mainly because it creates repeat customers. When repeat customers are not present or the rate is low, it is hard for the hotel management team to adapt. Also, emails can be used in order to obtain sincere feedback from past customers. This again helps to offer better services and increase the popularity of the entire hotel chain.

Email and hotel marketing are much more complicated than they used to be. As you can see in the infographic, people easily get frustrated and this is not something you want to be faced with when sending email newsletters. A large part of the revenue is going to be generated through targeted emails and segmented emails. Even when you send the emails has a huge impact on the success or failure of a specific newsletter. Combine this with the content you add, the subject of the email, and the design and you have so much that you need to think about.

Learn More: Email Marketing Myths in 2017

Learn more about how to increase your engagement as well as other tips to up your email marketing game by checking out the following infographic.