5 eCommerce Mistakes You Should Never Make
by Arina Smith Business 22 October 2021
The eCommerce business is getting more popular than opening a walk-in store, largely because the startup costs, marketing, and other running costs are much lower when you launch an eCommerce business.
The problem is that many people are making some mistakes with setting up and running their new eCommerce store. Mistakes can mean a failing business. The moment that you know these five eCommerce mistakes you never should make, you will be able to avoid making them and have a better chance to succeed.
Not Doing Enough Market Research
One of the most common mistakes is that new eCommerce business owners don’t do enough market research. Knowing if the consumers actually want this product and if they are willing to purchase it online. Even after you have opened your store, you still need to do market research on a daily basis.
You will need to find new customers, get information about your product out there, and know when to launch promotions and discounts. The moment that you don’t do research anymore, your business will start to stand still and will not grow and become successful. The more market research you are doing, the better your business will do.
Having a Low-quality Website
Yes, you might want to create a website as cheaply as possible. Even trying to create and design your own website. However, the moment that the website doesn’t look professional, consumers will exit the site without looking any further. Even if you have a really good product. A low-quality website is a site that has spelling mistakes, grammar mistakes, low photo quality, and poor color.
Proper merchandising, seamless navigation and clean layouts all contribute to an aesthetically pleasing and optimized site. If they struggle to read or to see your product, they will not look any further. Spend a bit more money in hiring a website designer that will ensure a professional-looking website. At the end of the day, you will get the money spent on the website back, with profit. Not one single person wants to struggle with a low-quality website when buying stuff online.
Not Having a Responsive Website
Another huge mistake that people are making is that they don’t consider those people that are only using their mobiles for buying at eCommerce stores. Meaning that the website will not be mobile-friendly and will be hard to operate.
More people start using their smartphones to purchase online. And, if your site is hard to operate because they aren’t mobile-friendly, then they will exit and start looking elsewhere. Causing you to lose one customer after the other. The good news is that you can adjust your desktop website easily so that it can be used on mobile as well. And, it doesn’t cost that much more to achieve.
Not Reaching Your Target Market
You might think that when you have an eCommerce store, that you will automatically reach your target market. That they will find your site without any problems. However, this is a huge mistake that you might be making. This is just like any other business that should do the right marketing to get the attention of as many people as possible.
You should constantly update how you reach your target market. Today it might be on Twitter, but tomorrow it will be Facebook or some new social media app. You need to know how you can reach your target market easily so that you can reach as many of them as possible. They are the only ones that will be interested in your product.
Poor Customer Service
Even with eCommerce stores, you will need to consider your customer service. If a customer complains then you need to address it. After the sale is just as important as when the consumer buys the product. If they have questions, they should be answered. Compliments or even complaints should be addressed.
If you and your personnel are doing a great job with your eCommerce store, there will not be anyone complaining about your poor customer service. The happier your clients, the more will return to purchase from you.
Not doing enough market research, having a poor-quality website and poor customer service are just a couple of mistakes people are making with creating an eCommerce business. If you know what mistakes you are making, it will be easier to change how you run your business and how you can ensure a successful online business. These are the 5 top mistakes with eCommerce that people are making that can be avoided and that will result in better results. Just remember that the more you put into your eCommerce store, the more you will get out.