What can you do with a QR code? Almost anything!
by Sumona Technology 12 November 2021
QR codes are all the rage these days. You can find QR codes on everything, from billboards to posters and even on simple pieces of paper with a QR code generator online. But what can you do with QR codes? Almost anything! Find some creative ways businesses have used QR codes in their marketing campaigns to drive traffic back to their website or store.
Directing Customers to A Website or Landing Page
Businesses add QR codes to key pieces of marketing collateral, from billboards to business cards. When someone scans the QR code with a mobile device, they will be taken directly to your website or landing page, where you can highlight specific information about your brand and products/services.
Directing Customers to a Store Location
You can also use QR codes as a way for customers to find out where you have stores located if they are interested in visiting. The best part about this is that it’s not limited just to brick-and-mortar locations. Customers could even be directed towards online store availability as well. For example, Amazon has QR Codes on all their shipping boxes so consumers know what time an item should arrive at their location and where it is along the way.
Driving Traffic to Sites
QR codes can also drive traffic towards social media profiles, such as Facebook and Twitter. Let’s say you run multiple accounts on both platforms or have additional pages that aren’t linked together yet.
QR codes are an easy way to bring them all under one umbrella without much visual clutter. If your company has separate business-related pages, but they don’t link back to each other, just use QR code marketing tactics. People can access either platform through the same page instead of hunting down links within posts.
QR codes can be used to send messages through QR code marketing tactics. For example, create a QR code that reads “I love you” and place it in your significant other’s lunch or briefcase. They will certainly get the message!
Sharing Digital Media
You can use QR codes when sharing digital media like videos, presentations, and online advertisements. YouTube users can easily generate QR codes so viewers can drive traffic back to their website or landing page after watching one of their videos.
You could even put QR codes on ads that point people towards more information about your brand without having them type out huge URLs into their web browser. Just make sure enough text is visible in case someone doesn’t have a mobile device handy. If you want customers to download a presentation or video from your website, QR codes can be used to link back to the page where they originally came from.
As you can see, there are many ways businesses can use QR codes for their benefit. It’s just up to marketers’ imaginations to decide what else they will come up with. QR codes are one of the simplest ways to use mobile marketing tactics, so start incorporating them into your brand’s overall strategy today!