How businesses can connect to their customers online with QR codes?
by Arina Smith Business Intelligence 04 March 2021
As there is a steady rise in businesses going online since the pandemic started, customers are looking for a simpler online means when reaching out to them.
But as most businesses make a haste move in digitalizing their business operations, many customers are suffering from technology utilization frustration and withdraw their intent to transact with them.
To avoid this problem happening to your business, how can the use of QR codes help simplify your online processes and maintain your profit margin or increase it?
What is a QR code?
A QR or Quick Response code is a two-dimensional type of barcode that incorporates the use of four different data encoding systems (kanji, byte, numeric and alphanumeric) and the Reed Solomon Error correction method to store and protect its data from possible physical damage.
QR codes were first invented to serve as a better alternative to the traditional barcode’s limited data encoding and one dimension scanning and to fasten various processes in the code.
With today’s current QR code utilization, QR codes are classified into two categories, static and dynamic QR codes.
How to create a QR code?
- Open a QR code generator with logo online.
- Select the category of the content you want to digitize.
- Generate your QR code
- Add a personalized touch to the design.
- Test your QR code
- Download and deploy
Ways on how businesses can connect to their customers online with QR codes-
As most of the business operations that move online involve payment, customer feedback or concerns, product launch, and inquiry, simplifying their transformation means can help their customers directly reach out for them.
And with the use of QR codes, here are four simple ways on how they can simplify their digital means of connecting with their customers.
Create a trackable marketing campaign:
As you need to announce your move to your offline customers, you can use QR codes to campaign your move online and encourage them to connect with you. In this way, you can measure how many people have scanned your QR code and try to reach your platform online.
Embed a tutorial video into a QR code:
You can use QR codes to embed tutorial videos on how your customers can connect with you online. As you are digitizing most of your business operations, many of your customers will inquire about how they can purchase your product or service online.
By directing your customers to scan a video QR code, they can easily view some tips on how their customers connect with them.
Prompt app downloads for customers:
As digitalization is always paired with mobile app integrations, prompting your customers to download the app quickly is can be tough to execute. But with the use of QR codes, you can always prompt direct app downloads to your customers by just scanning, viewing, and downloading the app without any hassle.
Portal for online survey/feedback forms:
As QR codes are easy to create and utilize by any means, you can use them to prompt your online survey/feedback campaign for your customers. By placing the QR code on your online site, your customers will scan the code and open the form to give their initial opinion about your online operation and service.
As most businesses today are taking a haste move towards digital transformation, the need to seamlessly transition your customers online is highly prioritized.
But as digitalization is there to address the physical interaction hindrances the pandemic is giving them, the use of QR codes helps address the confusion technology makes for their customers.
With the help of a QR code generator like QRTiger to connect their business to the customers online, a smooth online transaction with them can happen.