Business Website Design In Five Simple Concepts
by Arina Smith Technology 24 September 2018
Designing a business website has no strict format, but there are some design aspects which have been proven tried and true by others who have come before you. Researching design concepts which have already been shown to create a digital buzz will help you harness a heads up in a tech-driven industry.
Start the journey to design enlightenment today. Check out a brief synopsis, highlighting and exploring five simple design concepts which are foundational to your website’s overall success.
Navigation adds movement:
Your business website needs a way for visitors to explore the information you are working to provide. Without movement options, your design will feel incomplete. There will be no way to dig into what your organization is all about without navigation.
Traditionally, a stationary navigation bar along the top or side of your website’s layout will suffice. Simple and functional is the name of the game, and this example site shows a visual of the stationary navigation bar. Also referred to as a floating navigation element, your website will be far more functional with the addition.
Communication is the name of the game when you’re in business. Without a proper connection to your target audience, it’s far more difficult to produce a useful product or service. Communicate with visitors, and tweak your design to encourage users to keep in touch.
Create a “Contact Us” page (like most websites do), but add more than just a traditional contact page to your design. Try adding a phone number to your homepage, a “leave a comment” box to your blog posts, and a simple contact form on your “About Us” page.
Social media is a valuable tool
Social media is a fantastic outlet for your digital presence. Your business should utilize any opportunity to link your digital content to the tangled webs of social media, and adding “share” buttons is a great way to build that bridge.
The tiny social icons are their own marketing. Web users are extremely familiar with what the symbols mean and how to use the portals created by the icons.
Add social media sharing icons to strategic locations across your business website’s design, so users are free to share anything that piques their interest. Creating the icons is simple. Just a quick Google search, and you’ll be an expert in no time.
Mobile access is critical:
Mobile access to the internet is now more prominent than any other source. Your digital content should always be optimized to please mobile users, as they are the majority of your overall audience online.
Learn the ins and outs of SEO:
Search engine optimization is a foundational set of concepts which will help you to create more effective digital content, and your website will rank higher in the SERPs (search engine results pages) as a result.
Good SEO habits should be standard for any sort of digital content your organization provides for maximum impact in the industry. Place SEO efficiency at the top of your organization’s priority list, and watch your market grow.