Compelling Content: 10 Tips for Putting Better Content On Your Business Website
by Mashum Mollah Business Development 09 August 2018
One of the key tips for ensuring SEO success is to create a blog for your company website.
A blog is a great way to build authority by generating links and attracting more traffic to your website. Blogs also help to keep your customers engaged. Good quality informative content will make your customers feel valued, making it more likely that they will purchase from you.
But where do you start when it comes to creating compelling website content? Here are 10 tips that explain how to write content for a website that your customers will want to read.
1. Seek Out Inspiration :
If you’re not sure where to start when it comes to web content, take a look at some of your competitors’ websites.
We’re not suggesting that you copy their content ideas. Instead, consider which posts you find most interesting and why. Note down things they could have done better, and how you would improve on their content.
Other websites full of engaging content can also help to inspire you more generally – check it out.
If your company doesn’t have anyone to write blogs at the moment you might even consider web content services. These websites for writing can help you create winning content to get your blog off the ground.
But, it’s helpful to have clear ideas of the content you want for your blog so that the content writing company can fulfill your expectations.
2. Understand Your Customers :
Your customers are a great source of inspiration when it comes to creating web content.
Talk to your customer support team to find out what motivates people to get in touch with your company.
These are the people you want to target so you should create content with them and the common questions they have in mind.
3. Generate Ideas :
Blog content doesn’t always have to be product or service related. In fact, you should avoid the hard sell too much as customers will see through it.
Your main aim should be to create valuable, informative content related to your company’s industry.
With this in mind, start brainstorming some ideas you could cover in your blog. Come up with a list of around 20 content ideas. These could simply be titles, common customer questions, or key topics related to your business.
From these ideas, you should be able to start planning out and writing several posts to publish over the coming weeks.
4. Link to Relevant and Useful Sources :
Compelling web content should always link to relevant and useful sources as a way to back up what you’re saying, adding authority and value.
Where possible, aim to include original statistics, research, and information. Checking your facts before you start can help you get things clear and avoid you from having to re-write the badly researched text.
Relevant sources can also come from your own previous posts. If you mention something you’ve covered in an older post then link back to it. This is helpful for your readers and also helps with your blog’s search engine rankings.
5. Be Enthusiastic :
Business website content can sometimes be stuffy, dull, and full of jargon.
But even if you’re writing about less-than-thrilling topics, there’s always a way to put a spin on it.
If you can make a subject more interesting and appealing to you, then you’ll be more likely to capture the attention of your readers.
6. Add a Personal Touch :
A lot of the content on your company website will have been covered many times before.
But, by injecting a little personality into your writing, you can help to make your blog stand out and create a closer relationship between you and your customers.
Don’t be afraid to refer to your company and colleagues as a way to give your customers an insight into how your company operates.
Writing in the second person helps to create a personal touch too, so always refer to your customer as ‘you’.
It’s more likely that customers will buy into a brand that they feel they know, rather than a faceless corporation.
Some companies even create personas for their blog writers, such as a working mom on a baby products website, or a friendly handyman on a DIY company website. Depending on your business this could be a new direction for you to consider.
7. Stay on Topic :
While writing, always refers back to the title, even if it’s just a working title, to make sure you stay on topic.
If end up writing more than you expected then break the content down into two or three articles. It’s good to keep some ideas back to use in future posts rather than spell everything out in one long and rambling article.
8. Keep It Simple :
Readers and search engines value blog posts over 500 words. But this doesn’t mean that you should stretch out your content to meet your word count. Keep it concise and say what you have to say.
And, whatever the length of your article, always keep your sentences short and to the point, with relevant headings to break up the writing. Nothing puts off a reader faster than huge blocks of text.
9. Check for Errors and Clarity :
Spelling and grammar mistakes in your blog posts will undermine your content and make your company appear less professional.
If spelling and grammar aren’t your forte then always use an application or program to highlight errors.
You should also read your writing aloud to yourself to make sure it flows well and isn’t repetitive.
Finally, ask a colleague to read through your posts. Another set of eyes can help bring your attention to parts that don’t make sense. They might even come up with new suggestions you hadn’t thought of before.
10. Add Images :
Company web content can really benefit from the inclusion of relevant images.
Not only do well-chosen images make your blog more visually appealing, but they are also useful for demonstrating complex ideas or specific products.
While there are no strict rules for the number of images to include, try to add in at least one or two images for every 500 words of text.
Start Writing Compelling Website Content :
Whether you’ve yet to launch your blog or you want to take your blog in a different direction, these tips are sure to help you create engaging website content.
If you have any questions about writing blogs or how to attract more customers to your site, contact us for more information!
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