6 Things To Think About Before Attending An Exhibition
by Mashum Mollah Small Business 03 May 2017
Running a display stand at an exhibition can be hard work, not to mention tiring. But, with the right preparations, you can make the best of your time at the show. Below are a few ideas to help ensure your investment in exhibitions is more profitable, rewarding, and productive. Let’s Think About Before Attending An Exhibition.
1. Don’t Go Alone
Running a display stand is a full-time job during the exhibition, and you can never leave the stand unattended. So, even if you are a lone trader, take someone with you, be it a friend or family member, or even hire a student who needs work experience.
2. Get There In Time
This is an obvious one – you want to find a great parking space, and you need to have adequate time to properly set up your display without panicking. Getting there within good time also gives you the chance to ensure your pitch is to your liking and properly supplied.
3. Go Through Your Checklist
Carefully prepare a checklist in advance for your event and include details such as:
- Contact details
- Prospective clients
- Plans of action
- Powerpoint adapters and cables
- Pamphlets and other literature
- Visiting cards
- Point-of-sale material
4. The Display Stand
Whether you have chosen modular exhibition stands or other designs, you know what’s going to work best for you and your brand. But, here are a few more things to consider when setting up:
- Steer clear of clutter, including cups of coffee, food, bored staff, and too many leaflets!
- Focus on your brand’s offering and specialization.
- Don’t put too much on display – be tactical.
- Too little also isn’t good – you do want to look like you know what you are doing.
- Well-lit and eye-friendly displays are a must.
- Make sure the display is well-labeled so visitors know what your company is all about.
- The group displays intelligently so that they relate to one another.
5. Don’t Pounce On Attendees
Some exhibition attendees will know exactly what they are on the hunt for, and if you’re careful not to frighten them away or make them angry, they will tell you what it is they want in their own time. Many might not know what they are after, until, perhaps, you have told them what you have on offer. But, don’t pounce on people. Don’t ask them if they need help. Instead:
- Engage in eye contact and offer them a smile.
- If they return eye contact, ask them something neutral, like how the weather is or where they have come from, or how they are finding the overall show.
- After that, ask a more specific question, like what drew them to the event or if they are looking for something specific.
- If you have a clear product range, ask them if they buy the range, and what they like about it, and then tell them about other products in the range.
6. Qualify Visitors
Some attendees may well be time-wasters, but you can’t be too sure. You need to engage with them and even if they are not buying for themselves, keep in mind that they could be buying for someone else. No matter how tired you are, or unengaged they seem, always use good manners and courtesy.
Put these six tips into practice and you will be well-prepared for your next exhibition!