5 Useful Plumber Marketing Tips That’ll Expand Your Reach
by Arina Smith Marketing 16 May 2018
Trying to market a plumbing business?
Wondering how to get more customers?
The best plumber marketing techniques can help you expand your reach and build your business more than you may believe.
However, it’s important to know what you’re doing when marketing your business, so that you’ll make the best use of your time and resources.
Below we’ll look at the 5 most useful marketing tips that will help you market your plumbing business.
1. Get Your Website and Blog Together :
When getting ready to market your plumbing business, it’s important that you have at the very least a great looking website. Your site should have everything needed for a potential client to get in touch and see what services you offer.
It’s also important to have a blog on your website. A consistently updated blog can help search engines and clients find your site more easily will allow you to prove your expertise.
Make sure to fill your blog with great content and make sure websites can find your website using some tried and true search engine optimization (SEO) techniques.
2. Start Using Social Media :
If you’re not already, you should also start promoting your services on social media. Social media platforms will allow you to interact with your potential clients and will help you stay on the radar of past clients.
Starting with Facebook, Twitter, and Instagram is often a good idea but you’ll want to decide for yourself which platform is right for you. Think about which platform you would be most comfortable using or which ones your clients use the most.
Remember, you shouldn’t only be promoting your services, however. Build a connection with your audience and provide value by linking to articles, videos, or recent blog posts you’ve published.
3. Try Paid Search Advertising :
You also may want to try is paid advertising campaigns. Pay-per-click (PPC) advertising can be a very cost-effective way to promote your services to people across the web. Google AdWords is one of the most popular online search advertising platforms, but there are others as well.
PPC advertising can be highly targeted and cost-effective since you’ll only be paying for results and clicks to your site. It can be a great choice for marketing your plumbing services.
4. Focus on Plumber Marketing Locally :
There are many tactics you can use online to reach your audience but make sure you’re focusing in locally by using local SEO techniques.
Use local keywords on your blog that feature your city in the name or relate to your local area. For example, if you’re searching for plumbing service San Diego, you’ll likely come across Almco Plumbing, because they have seamlessly integrated the city name on their site.
You should also get involved on the local level in other ways. Consider a cross-promotion with another local business, get involved in a community event or charity, and consider joining an HOA to get more business.
5. Build Your Brand and Reputation :
The final thing you’ll want to remember when promoting your plumbing business is that your brand and reputation are everything.
It’s important to brand your business well and have a creative angle that makes your plumbing business stand apart from others in the area. Think hard about what business name to use and create a great logo and other marketing materials.
You should also take steps to manage and build your reputation. Make online reviews a priority. Kindly ask that your past clients leave reviews on Yelp, Google, or Facebook, if they are satisfied with your services.
Final Thoughts :
Believe it or not, plumber marketing doesn’t have to be a nightmare. By following the tips above you’ll have the best chance of marketing your business well and getting more clients than you know what to do with.
Looking for more marketing tips? Check out our marketing blog now for more great articles and advice.
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