How to Start a Sports and Recreation Business
by Arina Smith Business Planning 03 May 2018
Remember the joys of going to the skatepark when you were younger? Did you love nothing more than going paintballing with your friends on the weekend?
Just because you’re grown up and in the working world doesn’t mean that you have to leave your childhood pastimes behind. In fact, as an entrepreneur, you have the opportunity to turn your favorite outdoor activities into a sports and recreation business.
Maybe you start a line of outdoor wear that shakes things up. Or maybe, you open a space where people can come together with a common interest in the outdoors.
Below is a little insight on how to take the second idea into a thriving business.
Pick Your Passion :
It’s not unlikely that you have a handful of outdoor passions. Perhaps you grew up in a mountain area where you went rock climbing and mountain biking in the summer, then skiing and tubing in the winter. Maybe you love to fish, ride ATVs, and go camping.
No matter how many outdoor passions you have, the best way for your recreational business to succeed is to pick one activity to focus on. Later on, you can start to add more activities and opportunities. But, you have to get your company up and running first.
Pick your passion and stick to it. Do as much research on this industry as possible, and the opportunities available in your area. Check if there are already similar business models around you, and determine how you’re going to stand out.
Get Permits and Start Building :
Once you have a sense of direction, it’s time to get the real work started. Talk to the city about the land you plan to purchase and build on and make sure you’re aware of all the permits you need.
There are a lot of safety liabilities and environmental responsibilities that come with running a recreation business. The more you focus on the practical side of things, the better you’re setting yourself up for long-term success. Don’t rush through the planning or building process.
Speaking of building, make sure you hire the best team there is. The last thing you want to do is have a great idea fall apart because you decided to cut corners on the people you needed to make it happen.
This goes for everything from huge pavilions and skate parks to clearing running and biking trails.
Make It Exciting :
As all the parts of the business are coming together, pay attention to how you’re branding yourself. At the end of the day, a recreation business is an experience. Make it the most thrilling, memorable thing for guests to enjoy.
Providing customer satisfaction with such a business depends on everything from the kind of attentiveness your staff has to how well they know safety requirements. It requires a deep working knowledge of the recreational activity you’ve chosen, as well as knowing how to work with customers of various skill levels and age groups.
Even the decorative details play into the customer experience. To make your location as beautiful as it can be, consider calling on professionals like 4WD Supacentre. Such solar power options ensure your outdoor business is running well at all hours.
Host a Grand Opening for Your Recreation Business :
When you think the business is ready to go, you can host a family and friends day. Think of this as a trial run – it’s your chance to see how prepared your staff is to handle their roles, and get feedback from customers.
Next, open for business. Have a soft opening for a week or two to get a feel for how the general public is responding to your new business. Use this time to promote your grand opening, then host the real thing!
This is your time to celebrate the realization of your entrepreneurial dreams. It’s a big moment worth sharing with as many loved ones and new customers as possible.
For more business-starting tips and tricks to help make your business happen, click here.
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