Stand Out in the Crowd With These Trade Show Marketing Tips
by Arina Smith Marketing 16 July 2018
Trade shows present the perfect opportunity for brands to put their name on the map. It is during these gatherings with some of the biggest names in your industry, that you have an opportunity to open a plethora of doors. If marketed effectively, your business has a chance to increase sales, generate leads, connect with other brands, and gain media exposure. Yet, with hundreds of competitors and thousands of attendees, you’ll need to employ smart marketing tactics to stand out from the crowd.
Grab Their Attention :
There are a ton of booths present at a trade show. In order to capture the attention of your audience, you need to think outside of the box. This may include using some of the following methods:
Trade show tents can help to draw attention to your area. A customized tent with your company name and logo imprinted on it is eye-catching. It also creates a sense of curiosity as people are interested in finding out what’s going on in the tent.
Banners and signage :
Your company name needs to be a constant reminder in their minds throughout the event. Banners and signage strategically placed in and around your trade show space will serve as constant reminders of who you are.
a well-lit display will go a long way in capturing the attention of trade show attendees. You can use colorful LED lighting, backlit trade show displays, flashing banners, and more to bring your presentation to life.
Get Them Engaged :
Getting an audience to come to your trade show booth is just the first step. In order to gain new customers, business connections, media exposure, or leads, you’ll need to get them engaged. Your presentation should feel less like a sales pitch and more like a fun but informative talk about who your brand is and what they have to offer. Here are some ways you can get your audience engaged in your trade show efforts:
Everyone loves a little friendly competition, so why not indulge your audience by having a contest. You can ask visitors to complete contact forms or participate in a survey for the opportunity to win prizes. These prizes can be promotional products like pens, calendars, t-shirts, and other basic but useful items.
People want to know more about your products. You can get visitors engaged by performing exhibitions of what your products can do. Allowing them to see it in person helps to reduce any doubts they may have had.
When completing demonstrations, you can benefit from having visitors volunteer to participate in the show. Let’s say you’re selling a new skincare product, you can ask a few booth visitors to come and test out your product in front of a small audience. This keeps people interested and entertained. You can get instant feedback in real-time from the very people whose business you’re trying to obtain.
Leverage Digital Marketing :
Though the industries organizing the trade show will do marketing and advertising of their own to spread the word, it is imperative that your target audience is informed about your attendance at the event. The moment you’ve registered and ironed out the goals you need to leverage digital marketing platforms to get the word out and get your clientele informed. Some suggestions might include:
Company website :
your attendance at the trade show should be clearly displayed on your company website along with details on how to attend and information on what your booth will have to offer that day.
Email marketing :
Your existing followers may be interested in meeting you in person or learning more about your brand. You can definitely utilize your current email list to send out a blast about your attendance at the trade show.
Social media :
Periodically posting about your attendance, providing updates on the information that will be provided, and keeping your audience engaged can all be done through social media. Letting followers know about your contests, prizes, and giveaways can encourage users to sign up and attend.
If you want to stand out at a trade show, you have to do more than the ordinary. Capturing the peoples’ attention, keeping them engaged, and aggressively marketing your participation at the event can help to increase exposure. This, in turn, opens the doors for you to build new relationships, sell more merchandise, and connect with your audience.
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