7 Internet Marketing Tips for Attorneys
by Arina Smith Marketing 08 May 2018
Developing a presence online is important. Many people associate a strong online base with retail, knowing this is a prime way to attract customers.
As more companies and professionals jump on the online presence bandwagon, it becomes crucial for everyone to have a website and social media, including attorneys.
By making time to connect with clients even before the first meeting, they have the chance to build trust and establish what they’re good at.
Here are seven internet marketing tips for those involved in a law firm, and why they need to get discovered by clients online.
1. Use Quality SEO to Get Discovered Easily :
When it comes to online marketing for lawyers, quality SEO is important. That’s because having strong SEO on your blog or website allows clients to locate your easily and learn more about you.
To find the right types of keywords that work for SEO purposes, think about what services your firm offers and how you can help potential clients. Use terms that they would search for, but avoid being vague.
Consider the benefits of using geo-targeted SEO when having SEO blogs and web pages created. For example, “DUI lawyer” is pretty vague but “DUI Lawyer” followed by your town and state will help bring your clients closer to you.
2. Provide Content That is Useful :
Potential clients looking for help are seeking a lawyer who knows how to draw them in and sounds knowledgeable about how to help their case. Since your website is the first impression many clients get about you before a meeting, now is your chance to wow them.
Show them what you are capable of by explaining your services and procedures. Use a blog entry to talk about examples of cases you’ve had and how you won them (without giving away details of who was involved).
This is a useful way of online marketing for law firms, because it allows people to find your business organically, and shows them how you’ve solved problems.
Potential clients who are moved by the details you’ve provided will contact you to find out more about how you can help them.
3. Among the Best Internet Marketing Tips: Video Helps Clients Feel Connected :
A video is a key component in drawing potential clients closer to you before they’ve even picked up the phone. Through a video, they’ll get to see you, your law office, and how you operate.
Your video can focus on explaining how services work, to showing you in action winning a case.
If videos aren’t currently part of your attorney marketing strategies, consider using them.
You’ll give people an idea of who you are and how you accomplish cases, making it that much easier to close a sale.
4. Reviews Make Your Law Firm Appear Trustworthy :
Reviews are important for any business, but they offer even more credibility for a law firm.
If you’ve helped a variety of clients and they’ve been pleased with your work, it’s imperative to have reviews of your law firm and the services you provide.
Reviews give people an idea of how you approach individuals on a one-on-one basis, and how you typically handle cases. Having reviews as part of your marketing motivate potential customers to call and set up an appointment with you if they like what they see.
This becomes helpful when closing, and having a client decide you’re worth keeping on retainer for their further legal needs.
5. Ensure Speciality Pages for All Services :
Specialty pages sound like something extra that you don’t need, but having them makes all the difference when it comes to internet marketing tips.
Devoting pages specifically to each of the different services you provide means clients know what to expect and have the chance to find out in-depth information.
Clients going through a divorce can find out what experience you have in this procedure, and if you’re skilled at negotiating when it comes to alimony, child support, and visitation rights.
Breaking down what you offer for each type of case means potential clients know if you’re a good fit for them.
This saves time for both of you since you’re letting everyone know up front what you’re able to offer.
6. Place a Focus on Branding :
Branding is an important part of any business, but it’s especially useful for law firms. In just a few words and with the help of a picture, clients know who you are, what you offer, and how you’re going to help their case.
When people gain a better insight into who you are through branding and what you specialize in, it allows them to see your strengths. Knowing the best way to structure your online branding efforts helps you narrow down your client base of who you’re serving.
An example of branding is the Chester Law Group and how they work with clients who need help with auto injuries. Specializing and branding for these specific cases help draw their clients to them.
7. Keep Social Media Updated Regularly :
Social media is more than just a way to keep people updated on what’s going on. It allows them to learn about victories your firm has, what you’re up to, or cases and news related to what you handle.
Staying active on social media means your clients not only learn more about your personality but also gain a better understanding of your knowledge. It helps your website and SEO, and ensure you remain prominent within your community.
Learn More :
When it comes to internet marketing tips for your law firm, it’s important to understand how you can help clients and bring them in through a carefully thought-out marketing plan.
SEO, social media, branding and video provide useful options for connecting with those you’re helping.
Check out our post on how to boost your blog, and see how you can gain a greater following through writing and leveraging the internet.
No matter what type of law firm you have, you’ll find your SEO views increasing thanks to helping with blogging.
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