Must-Use Traffic Sources for an E-commerce Business
by Mashum Mollah Ecommerce 18 December 2019
E-commerce is considered to be a blossoming sector on the Internet; a bustling battlefield occupied by both established brand names and independent retailers. However, it is not all fun and games, as getting targetted traffic, and not just any traffic, is crucial to keeping your e-commerce business out of the red.
You also have to consider other elements such as stiff competition, the various industry trends, and the costs of research and development, which makes you further realize the importance of locating effective traffic sources.
Fortunately, this problem has several useful solutions, which we are going to share with you today. So, with further ado,
Here are the most effective traffic sources that your e-commerce business should utilize:
1. Social Media Advertising
With its nifty mix of tools that can precisely target consumers’ interests and the power to control every single element of your campaign’s goals, it is not surprising that social media advertising is a popular and effective method for advertising e-commerce businesses.
Long considered to be the “Holy Grail” of e-commerce marketing (and online marketing in general), social media advertising is a traffic source that you simply must take advantage of. The capabilities to produce highly-targeted audience lists and promote your products or services to millions of users with focused specifications such as age and location, for example, make social media advertising a preferred marketing weapon of choice for many e-commerce retailers and merchants.
And while the likes of Twitter, Instagram, and Pinterest are all viable options, Facebook remains the undisputed king.
2. Paid Search
These days, it is no longer enough that you have a well-made website that has been optimized for search engines. Why is this so? It is because there are a lot of competitors that boast of massive war chests that would crush new online advertisers. It’s a good thing, though, that you have an ace up your sleeve in paid search!
Paid search is a valuable traffic-generation strategy because it allows you to display your ad at the very top of search engines (obviously, Google is the most important one) and their network of affiliate publisher websites, which places your site in front of millions of potential clients.
3. Free Product Sample Marketing
Free product sample marketing is a popular way of gaining customers in a short period because it basically places what you are offering straight into the arms of customers that actually have a keen interest in what you are selling. And let’s face it: people are more likely to try a product if it costs them nothing.
Also, the opportunity to market your product to a vast number of people is ripe; people who got it may share that information with friends, family members, and colleagues, who, in turn, would do the same with their respective circles, maybe also on their social media profiles. Sure, those people might get your product for free and then move on. But it’s also likely that your website would gain substantial traffic that could convert, especially if your product is of high-quality (It also helps in reducing the number of customer disputes. Another way to handle those disputes is by using services such as Purchase Guard).
4. Online Customer Reviews
Online customer reviews are valuable feedbacks that your business gets from clients who have previously experienced either your products or services. This is crucial to your business’ development and growth as it provides you precious insights into the things that you are doing right and what you might be doing wrong.
Online customer reviews are also crucial to generating traffic to your site, as positive reviews can be used to acquire fresh, targeted leads. Research also shows that 92% of customers are more likely to head over to your website and purchase your products after reading positive reviews. And so, the next time you receive a glowing review, don’t just sit on it. Make sure everyone knows about it!