5 Tips To Make Blog Content More Sales-Focused
by Arnab Dey Sales & Marketing 13 October 2022
Blogging has proven itself an effective strategy that helps business entities and entrepreneurs support their content marketing and social media efforts that drive sales.
However, the quality of content, its attractiveness, and readability are what really matter when it comes to attracting audiences and driving sales.
If you want to outrank your rivals and make sure your blog content is displayed at the top of search engine results pages, it is important to have a content optimisation strategy.
While many companies reportedly have a content optimisation strategy in place, there is still much vagueness surrounding the content optimisation term.
What should you do with your blog content to contribute to sales? How to make your content more attractive to your audiences? If these questions have ever crossed your mind, your search ends here.
Here Are Five Prime Ideas To Make A Blog Content More Sales-Focused
By reading this article, you will find out how to make your blog content more sales-focused.
1. Focus on the needs of your target audiences
Why do people come to the internet apart from watching some Tiktoks? That is right – they are looking for the information that will answer their questions. Take a look at this article, for example.
The odds are that you have seen an information gap regarding the saleability of your blog content that you need to fill, right? If so, then you expect some practical, valuable content that will give a satisfying answer. And here it comes.
First of all, you need to ask yourself whether your blog content is informative enough to address a specific issue that your audience might have. Google’s algorithms favour those pages that provide the most relevant content and put them on top of its results pages.
However, this is not a one-and-done action, as you will need to make your content focused on the needs of your audience for quite a long time to find favour with search engines. Just make sure you clearly understand what your audience needs. If not, try to conduct a poll among your readers to find out what topics are sympathetic to them.
2. Develop your writing skills
Writing for a blog is considerably different from any other type of writing, including print media or academic writing. You need to have highly developed SEO skills and knowledge to optimise your content and make it more appealing to your audience, Google, and other search engines.
And yet, writing skills take the crown when it comes to creating saleable content. You can easily incorporate certain keywords in your text but writing skills are not something you can develop overnight.
If you feel your writing skills are not enough developed to ensure the high quality and attractiveness of your blog content, you could use an online grammar checker, a piece of software that instantly proofreads your text for style and grammar mistakes.
Believe us or not, nothing makes your blog lose credibility faster than grammar mistakes. By using a highly credible and popular grammar assistant, such as Grammarly or ProWritingAid, you can make your content clearer, more readable, and easier to digest by your audience. Polished writing is something that enables you to get your ideas into the head of your reader more easily and convert your content into sales figures.
3. Ask your reader to do something!
Surprisingly, many blogs just post articles without using optimised, contextually relevant calls to action. These calls hook prospects and encourage them to take the next step in their journey, so they could be converted into customers.
Using this marketing instrument in making your content more sales-focused is crucial because it not only facilitates the achievement of your marketing objectives. It also stimulates your readers to find out more about your product or service and, ultimately, make a purchase.
There are many tricks to maximise the effectiveness of your blog content and encourage the reader to make their next move. For example, you could create a sense of urgency by providing your blog visitors with a reason to act immediately.
You could also utilise graphics or colours to draw the reader’s attention and make your offer stand out. The more prospects are engaged and connected, the more likely you will achieve your sales objectives.
4. Get other blogs to link to you
In this article, we will not mention the significance of internal linking, which increases the ability of search engines to scan your blog pages and share authority on the site. Instead, we will emphasise how important it is to get other blogs and websites to link to you.
How do you make your content attractive to other blogs? That’s simple – just write it as if your life depends on it. Make it helpful, interesting to read, easy to digest, and relevant and be sure that sooner or later some website will link back to your content.
Backlinks contribute to the saleability of your content because they not only boost the authority of your content but also the authority of the pages your article links to. These endorsements from outside websites can significantly boost your brand awareness and make your blog more visible to consumers, leading to more sales.
5. Make your content fresh and tasty
Nothing distracts the reader’s attention more than reading some long sentences that use an extensive vocabulary of boring words. If you are trying to catch the attention of your blog visitors, keep your language simple.
Short sentences, plain English, and simple words that we would all use in our day-to-day lives. Avoid academic language, metaphors, and poetic adjectives, as they can make your text inaccessible to many.
Why bother reading some vague content instead of just finding another article on the internet?
Organise your content! Break your content into small, digestible chunks by using headings, subheadings, and paragraphs. Take advantage of bullet points, tables, and lists to make your readers drawn to your content.
Put yourself in their shoes and think about what they need to know or what they are concerned about. If you manage to synchronise the needs of your reader with what you want to say in your blog, you can make your content fully aligned with your sales funnel.