What Is Endless Aisle (And Why Your Business Needs It)
by Arina Smith Business Planning & Opportunities 09 June 2018
Did you know out-of-stocks, overstocks, and returns cost retailers about $1.75 trillion dollars each year?
Only have a physical retail store can have some serious financial consequences for small and large businesses alike.
Moreover, in retail, it can be difficult to know how much of a product to have, and where it should be concentrated.
Customers can become frustrated when an item is out-of-stock, and decide to purchase a product elsewhere. This can be detrimental to the bottom line.
But, there is one solution to this massive issue: the endless aisle. By using technology, you can prevent customers from going elsewhere with their business.
Read on to learn about endless aisles and interactive kiosks in the retail industry.
What is an Endless Aisle?
An endless aisle is essentially the concept of placing an interactive kiosk in the store that allows customers to order products that happen to be out-of-stock or that are only sold online,
The answer to the question of what is an endless aisle is simple: it is an endless selection of products that are available right in the store.
In a normal retail sale aisle, it is hard to keep stock of every item a consumer could want.
Moreover, with online shopping ever-growing, retail stores need to shift their market towards it as well.
The Benefits of an Endless Aisle :
There are many different benefits of including an endless aisle in your retail business.
First of all, it has the ability to boost your sales because shoppers that would have otherwise left become customers.
It will also help you compete with online shopping giants and keep your retail store competitive.
Best yet, it allows for additional product customization for your shoppers without too much effort on your part. As well, you can use the information you gather about individuals and their preferences online to create better offers for them.
It is much easier to create an endless aisle when you form connections in your supply chain. This way, customers can have a single access point for your products.
Though this part may take some careful planning and time, it will more than likely make you much more profitable in the long-run.
Prevent Lost Sales :
The most important takeaway is that an interactive kiosk for customers to order products from the website will prevent customers from walking out and ordering the product from someone else.
The majority of people report that they will order a missing product online when the first store they go to does not have it. Don’t let them get away, opt for a technological solution.
Implement Endless Aisles in Your Business :
There is an abundance of reasons why you should begin implementing an endless aisle in your business.
From customer retention to increased personalization of products, this tool can help you grow your market and your sales.
The online shopping industry is only growing, and it is more beneficial to jump on the train than to let it pass you by,
For another way to use technology to benefit your business, check out our recent post on the best promotional products to market your business.
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