Not all advertising campaigns work. Some of them end terribly, while others receive no intense reaction at all. Either way, your products don’t get a boost.
Upon knowing these results, it might be easy for you to blame your marketing team. You start venting because your expected results didn’t happen. Before you get there, you need to hit the brake and rethink your next step.
Don’t Pressure Your Marketing Team After a Failed Campaign:
You’re still the leader:
True leaders understand that the blame stops with them. The failure of your marketing team is also yours. You can’t single them out and pretend you had nothing to do with it. Your leadership skills (or lack of) could also be the reason for the underperformance.
Blaming doesn’t help:
The idea that blaming people could motivate them seems outdated. Negative reinforcement doesn’t work. If you want to convince team members to do better, you have to talk to them sincerely. Constructive criticism also works as long as you say the words in a diplomatic way. All of you are adults in the room, so it makes no sense to treat others like they don’t understand what’s going on.
Evaluate the results:
Just because you won’t blame team members doesn’t mean you will sweep everything under the rug and pretend nothing happened. You still have to talk about the disastrous results and determine what went wrong. You can have this conversation without necessarily hurting other people’s feelings. For instance, if the online marketing method used failed, you need to understand why. You also have to decide what the next step is. You can consider the use of a digital signage totem and go back to a more traditional advertising approach. It will still work when given enough thought.
Learn from your mistakes:
You need to understand the behaviour of your target market and determine why they were unresponsive. You might have to study them better this time. You can also conduct a survey to determine their real opinion about the marketing technique used.
Check your products:
You also have to determine the reason for the failed results beyond marketing. It’s possible that the strategy used was worth it, but the products couldn’t attract anyone. You might have to reconsider the quality of what you’re selling. Your competitors might not have done well with their advertising campaign either, but the quality of their products is hard for some customers to ignore.
It’s not yet over:
You can assess the results of your marketing strategy after a few months. You can conclude that things didn’t work as you had hoped, but it doesn’t mean it’s over. You can come up with new marketing techniques next time and incorporate the learning from the mistakes that led to the previous failure. It’s only a setback that you will overcome. You also need to observe the performance of the competitors continuously, so you will know where they’re doing better than you. It takes time to reach the top, but with good leadership, you will get there.
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