5 Creative Ways to Grow Your Pest Control Business
by Arina Smith Business Planning & Opportunities 25 May 2018
If you run a pest control business, you might want to learn how you can grow your business.
But, if you have no experience with growing businesses, the idea of doing so might seem overwhelming.
Fortunately, there are some simple steps you can follow to get you going in the right direction.
In fact, keep reading, you’ll learn 5 creative ways you can grow your pest control business so that you will soon have more customers than you can handle.
Let’s begin!
1. Leaflet Drops :
One way you can grow your business is the through the use of print marketing strategies such as leaflet drops. A leaflet drop is when you distribute leaflets to your surrounding area.
If you are going to do a leaflet drop for your business, you need to put a lot of thought into how you are going to design your leaflet. For one, you need to think about how you are going to use it to catch the attention of the people you want to do business with.
It’s important that you address a need that people need help with. For example, suppose you live in an area where a lot of homes have wasp nests. This means that there is a need for this service in the area and a leaflet advertising this service would gain attention.
A leaflet that mentions help dealing with ant nests, however, would attract a lot less attention. Of course, you can mention on the leaflet that you can provide services for all manner of pests. But if you can make it obvious that you’re able to help with a particular problem a lot of people are facing, it will increase the chances of engagement.
You might even want to think about providing people with a discount code if they mention your leaflet when calling up. This will further encourage people to reach out and become a customer of yours.
2. Partner With Other Businesses :
Another way you can grow your business is by partnering with other businesses. For this to work, you will need to find businesses that either has a need for your services or deal with a similar kind of audience as you do.
For instance, a cleaning company that helps landlords is an example of a business that might need the help you can provide. Such a company might find that there are pests in the properties that they are cleaning. Because of this, they will be able to provide you with a stream of revenue.
Another example of this might be a home improvement company. People who work on remodeling houses might have to remove walls or other significant parts of a house.
When they do this, they may discover an infestation. If you have partnered with such a company, they will be able to reach out to you for help. Such a company will be able to recommend you to their own clients, making this a slightly different transaction to the one we covered earlier.
3. Online Marketing :
You can also use paid online marketing to develop an online presence that can be used grow your pest control business. One way you could do this is with the help of an advertising platform known as Google AdWords.
AdWords allows you to advertise your website, whenever someone types in a certain keyword into Google. Suppose you have a business based in Wyoming. You could use AdWords to advertise your website, whenever someone searches ‘pest control Wyoming.’
You could even target search terms that are more specific than that. For instance, you could target the term ‘wasp nest removal Wyoming.’
The amount you pay for this service is going to depend on how many other advertisers there are. If a lot of other people are trying to advertise against the same search term, it is going to push up the cost of the ad.
This is because AdWords works using a bidding mechanism. Therefore the person who is willing to bid the most will be the one who is given preference. Meaning their ad will be shown higher or at the very least be shown in the listings.
If you are going to run an online marketing campaign, make sure your website is designed to capture leads.
If you need some inspiration on how to do this, look at the Reynolds Pest Management website. As you will see, their website has a form that allows people to enter their contact information, to obtain a free quote. This works well because it gives the company a chance to speak with potential clients and gather their details very quickly.
4. Advertising in Your Local Directory :
Another method that works well is advertising in your local directory. You can do this by reaching out to the people who run your local directory. If you do not have access to such a directory, you might want to think about advertising in the local paper.
When creating such an ad, you need to keep in mind the things we covered when discussing the creation of a leaflet. Meaning you need to focus on creating an ad that draws attention. If your ad doesn’t make it clear what you can do for people, it will be very hard to generate any kind of engagement.
5. Provide the Best Service Possible :
One of the best ways to grow a business is through word of mouth marketing. Of course, you can’t exactly force word of mouth marketing to take place.
What you can do, though, is provide a service so excellent, people can’t help but talk about it. Make sure you are always asking customers what you could’ve done to make the experience better for them.
Profitable Pest Control Business?
Running a profitable pest control business is hard. If you want to improve your profit levels, you need to think about learning how to grow your business.
In this post, we’ve taken a look at 5 ways you can grow your pest control business. You have the option of using leaflets to help you. You can also place an ad in the local directory.
If you want your business to grow quickly, make sure you take care of customers. If you do, they will recommend your business to other people. In doing so, they’ll be able to send customers your way, without you having to pay any marketing costs.
Want to learn more about growing a business? Check out our marketing section to see some of our latest content on how marketing can be used to help grow a business.
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