Small Business Marketing Strategies to Help You Grow Your Business
by Arina Smith Marketing 08 May 2018
Looking for new, creative ways to promote your small business? Want to drive more sales and revenue without spending a fortune on advertising? In this case, put time and effort into the best small business marketing strategies.
According to a 2017 study, 99.7 percent of all U.S. businesses are small companies. Approximately 20 percent fail within a year, and 70 percent within 10 years.
Just like you, these business owners used to be confident and excited. Yet, they have failed. If you want to succeed, it’s crucial to differentiate yourself from the competition.
The same study has found that 14 percent of small businesses fail because they ignore customers’ needs. In fact, half of them don’t even have a website.
In this digital era, building an online presence for your business is a must. This will allow you to reach a wider audience, keep customers engaged, and raise brand awareness.
What Does It Take to Succeed in Today’s Competitive Market?
Nowadays, it’s no longer enough to offer quality products and services to secure business growth. You also need to predict and meet customers’ needs. That’s where marketing comes in.
The advances in technology are opening up new opportunities to reach and engage your audience. Machine learning, AI, data analytics, and advanced software make it easier to identify the best customers.
On the other hand, your resources are limited. You might not afford to spend thousands on fancy tools.
However, small business marketing strategies aren’t necessarily expensive. From social networking to SEO, there are plenty of ways to promote your brand on a tight budget.
Ideally, your business plan should include both online and offline marketing. You also need the right team to implement and optimize these strategies. Another option is to outsource certain tasks, such as copywriting and social media promotion.
The end goal is to provide highly personalized, immersive experiences to your audience. Today’s customers demand personalization. Cookie-cutter marketing messages and generic ads are no longer an option.
Over 51 percent of buyers expect that, by 2020, brands will anticipate their needs and make custom recommendations. Another 63 percent are willing to share more data about themselves in exchange for personalized offers and discounts.
Whether you run a small company or an established organization, you can’t ignore these numbers. Research the market trends, come up with a plan, adjust your advertising efforts accordingly.
Discover the Best Small Business Marketing Strategies for Higher ROI :
The best marketing strategies for small businesses depend on your budget and goals. You also need to consider your industry and target audience.
For example, if you provide photography services, social media is the way to go. A traditional industry, such as banking, will benefit more from SEM and content marketing.
Also, check out other companies in your niche. Gyvtec Ltd, for instance, is constantly sharing social media updates and publishing blog posts. You could do the same for your business.
If you’re not sure how to promote your services, be sure to get expert help. A consulting company or a PR agency can help you develop a plan for steady growth.
In the meantime, try these small business marketing strategies. They’re inexpensive and produce fast results.
Assess and Improve Your SEO :
Start by taking a look at your website. Does it display well on mobile devices? What keywords are you ranking for?
Use SEO Analyzer or other tools to check page loading speed, traffic stats, social media shares, and links. If you’re using WordPress, install the StatCounter plugin to track key metrics like web traffic, bounce rates, and page views.
Another option is Google Analytics, which monitors your site’s performance and traffic stats. This tool works with any CMS, not just WordPress.
Once you have a good understanding of your SEO situation, take the steps needed to improve it. Identify the most relevant keywords and place them strategically throughout your site. Write unique content that incorporates those search terms.
Beware that SEO is an ongoing process, not a one-time thing. It encompasses various techniques that will increase your rankings and make your business easier to find online.
Leverage Google’s Local Offerings :
When it comes to small business marketing strategies, Google is your best ally. The popular search engine provides business owners with lots of free tools to boost their online exposure.
Let’s take Google My Business, for instance. This free service allows you to display compelling information about your business on the Web.
All you need to do is to register for an account, submit your company’s details, and share your latest offers.
Customers will be able to rate your business and leave reviews. Plus, you will have access to analytics tools that show where your clients come from and how they’re engaging with your listing.
Join Relevant Facebook Groups :
Whether or not you have a Facebook page, join relevant groups in your niche. This is a great way to expand your reach and connect with potential clients.
For instance, if you’re offering residential construction services, join local groups. Also, look for groups appealing to homeowners and families. Home design enthusiasts are potential clients too.
Once you join, contribute actively to the group. Post meaningful replies, answer people’s questions, and make custom recommendations. Don’t spam other members with your offers and ads.
Share Your Knowledge :
Another strategy you can use is to share useful tips on social media, blogs, and chat boards.
Publish a mix of videos, text, and graphics. Webinars and eBooks are a great choice as well.
By sharing helpful content, you’ll build customer trust and establish your authority online. Plus, it’s an excellent way to attract search engine love and increase brand awareness.
Promote Your Business the Smart Way :
These are just a few of the small business marketing strategies you can try. Be creative and engage with your audience across all channels.
Remember, no one-size-fits-all strategy works for all companies and niches. That’s why it’s necessary to experiment with different techniques.
How do you promote your small business? What marketing strategies have you tried so far? Share your tips below!
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