17 Ways to Push Business Card Design to the Limit
by Arina Smith Small Business 28 February 2018
Most business cards have a dull and boring font with a white background. It’s rare these days to find one that your memory can’t seem to forget. The best thing that you can do for a customer? Use your imagination with a touch of color, memorable fonts and amazing images that relate to their profession.
How to Level Up a Business Card Design :
The end of the year is near. Entrepreneurs are searching for graphic designers that can help change the face of their business cards and take on 2018 full force. We present to you, tips and tricks to help you get started:
1. Use Thicker Card Stock :
Change the face of business cards with a thick card stock of 24pt, 28pt, or 32pt. It’ll give the product a 3-D effect that is customized and impactful. It can include a full bleed, silk laminate and full color with multiple embossings such as Dusted UV, Spot UV or Raised UV.
2. Be Bold with Font :
Think about your client and the font that will help them stand out. If your client owns a daycare, use a font that looks like crayon writing. Maybe, your customer has a Halloween store; Gothic font might do the trick. Do your best to customize the font to the industry of the business.
3. Emphasize the Branding Over the Contact Info :
Do you really want to keep people from taking your business card and discarding it because it’s not memorable? Showcase that branded logo or design over contact information to help market your customer’s services.
4. Avoid Clutter :
Basic contact information on a business card is name (or business name), title, phone number, email, website. If the card is filled with too much text, images or designs, it can result in a wasted investment that does not successfully promote the services of a company.
5. Try the Stamping Effect :
Letterpress creates sharp print on a textured business card. It can be elegant, luxurious, or minimalistic. This stamping effect can help rejuvenate your client’s branding.
6. Be Simple :
Simple is effective. Overly designed elements add confusion. A bold, focused presentation makes it easier for potential customers to understand what a business offers and how to contact them.
7. Choose Imagery that Resonates :
We highly recommend you choose images that quickly displays the industry or value of the service. Research industry trends and find an image that competitors are not using to create effective branding.
8. Use a Textured Laminate :
When you close your eyes, think about the texture; one that will entice the customer holding the card into wanting to do business with you. A few unique options include glossy, suede or silky laminated textures.
9. Add Foil Accents :
We’ve previously mentioned Letterpress, a piece of art on thick stock imprinted on a card that gives it a classic appearance. You can give a card heightened personality with colored or rounded edges along with Raised or UV elements.
10. Don’t Be Afraid to Convey Personality :
Think about your client and what they appreciate most about their business. If your client sells cell phone covers, add an image of their top selling product. Personality can be conveyed in the texture, shape or 3D images on the business card.
11. Readable Typography :
The definition of readable typography is to select a font that is imprinted, oversized or stylized and showcased on the front of the card. It can be the name or title of the client, but more importantly, it needs to pop when you look at the card.
12. Go 3-D with Die-Cutting :
How does a business card stand out? A die-cut or laser cut card in full color cut to a unique custom shape. It looks more appealing with suede, non-laminated or silk matte cardstock and offers a fuller, thicker appearance. Die cut cards can be foil stamped with color edges, round corners or a spot UV.
13. Include a Secret Message :
Your card can do double-duty by sharing a coupon code, ticket number or voucher. Print production today offers options not found previously. Business cards can promote upcoming events, contests or product specials in a cost-effective way to increase business.
14. Have Edges That Make a Statement :
Take your business card design to the next level with a Colored Edge, multi-colored ink at the edge. Ask your client to participate in the pt thickness and whether they want a laminated or sturdy card. When the paper is thick, it will give the card a dramatic appearance.
15. Add Relief and Texture :
An Embossed business card raises an image, logo or font upward on the surface of a card. It can be indented or depressed on the foil or printed area. If your client needs a bolder look, adding texture or relief will do the trick.
16. Go Square or Another Unusual Shape :
Redefine the shape of your business cards. You’re no longer limited to the typical rectangle. Hearts, butterflies, ovals, cupcakes, cars and actual functioning utensils are just some of the ideas used. You can tailor the shape to match the products your customer is selling to help their business stand out among the competition.
17. Above All, Capture Attention :
Most business cards are thrown out, so go above and beyond cards in your niche. Ask your client to bring business cards of its competitors and avoid staying safe by copying another company’s ideas. A box of business cards is an investment.
The next time you are ready to try a completely new or innovative business card, SILKCARDS is your premium printing partner to help you get started.
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