What’s One Of The Main Benefits Of Using Ad Extensions?
by Arina Smith Technology 01 September 2021
Here the question is, what’s one of the main benefits of using ad extensions? Here in this article, I will give you an overall view of the ad extension and also give you the answer to this particular question.
In order to understand the answer to the question that you have, it is really important to understand the concept of ad extension. Knowing the main benefits of ad extensions will also help you to know the answer. So, start with the definition of ad extensions.
What Are Ad Extensions?
What’s one of the main benefits of using ad extensions? Before we proceed to explain this let’s get to know Ad Extensions first. In order to make your ad more useful to your readers, the additional pieces of information are addressed as a Google ad extension. For expanding your advertisements, it offers some pieces of information, such as telephone numbers, other links from your website, seller reviews.
Main Benefits Of Using Ad Extensions?
In today’s world, standing out from the crows of online marketplaces is not at all an easy task. But you are lucky if you have ad extensions for adding an edge to your ad campaign. It also helps you better in order to reach your business goals.
- As ad extensions are totally free, they will not cost you anything. You will get both the options of automated and manual. So, you can easily select whether you are willing to customize your ad or you want to leave it on AdWords to do that for you.
- Using ad extensions, when you will add more pieces of information about your business, your ad will lead to more clicks, your ad will be more visible, and it also offers you a higher return on investment or ROI.
- On your website, to a specific page, ad extensions are able to include a link, your phone number, or any other pieces of useful and additional information about your business.
As the advisers can improve their CTR through this, they need to be more attentive to implementing ad extensions. By offering additional relevant information, they also add value to prospects. And in addition with this more information never harms.
This is the reason why ads with more than only one extension always show better results than those with only one extension. But it is really important to test which extension works best for your business and then implement it.
How Do Ad Extensions Work?
When we are searching for an answer to the question “What’s One Of The Main Benefits Of Using Ad Extensions?” In genuine it is for better performance. Now, what is the secondary benefit of this? And the secondary benefit is that it is really easy to use.
By just following a few steps, you will be able to add extensions to your ad.
- Go to the main Google Ads dashboard.
- Now click on the tab names, “Ads & extensions.”
- The Extensions menu will open that offers and will display a long list of different possible ad extensions.
- Click on any option, and it will offer you more details on what is required to add the extension to your ads.
There are also some ad extensions that often require you to connect with a Google My Business account. But, if you do not set up this account, then you will need to go through some extra steps for adding extensions.
When you are getting ideas about ad extensions, there is information that is really important to know. When you are adding extensions to your ad campaigns, that does not mean that your ads will not appear along with the added information and features all the time.
So, the best thing is to add a minimum of 4 different extensions to your ads. You also need to make sure that they are relevant enough. This will surely increase your opportunities of Google choosing to improve ad messages with extensions.
What Are The Different Types Of Ad Extensions?
Now, you get the knowledge of the ad extensions and also the way it works. So, now is the time to have a look at the different types of ad extensions that you can utilize for betterment. On the Google Ads platform, there are 12 different types of ad extensions.
- Location Extensions.
- Affiliate Location Extensions.
- Callout Extensions.
- Sitelink Extensions.
- Call Extensions.
- Structured Snippets Extensions.
- Price Extensions.
- Promotion Extensions.
- App Extensions.
- Review Extensions.
- Lead Form Extensions.
What’s One Of The Main Benefits Of Using Ad Extensions?
Now is the time to answer the very question “What’s One Of The Main Benefits Of Using Ad Extensions?” the answer is providing additional information in order to make your ads more relevant in front of your customers.
As I have mentioned earlier, ad extensions allow you to add additional information about your business. And this eventually offers people more reasons to choose your business. Extension formats generally include location information, call buttons, additional texts, additional information, and many more.
Frequently Asked Questions
Q1. What Can Ad Extensions Do For My Ads?
Google Ad extensions are those which give you the opportunity to bring more ad visibility on the search results page. It basically adds content to your ad making them more engaging and interactive. Therefore, the total number of clicks increases.
Q2. Which Ad Extensions Are Clickable?
Clickable ad extensions are those which facilitate your ads by expanding them with plenty of information. You can also increase your business visibility with these clickable extensions. There are some examples of Google ad extensions that you can use to boost the click-through rate. These are Sitelink Extensions, Price extensions, Image extensions, call extensions, and others.
Q3. Which Ad Extensions Are Not Clickable?
Non clickable ad extensions help you show unique selling points, add text, and many other benefits. Two non clickanle ad extensions are CTRs and Googl Ad Extensions.
Q4. How Many Ad Extensions Should You Include In Your Search Ads?
A healthy number of Google AdWords ad extensions to include in your search ads is 6. This can include site links, structured snippets, and callouts. But you can also give a minimum of 4 and a maximum of 20 extensions per search ad campaign or group.
So, now you get the answer to your question, “What’s One Of The Main Benefits Of Using Ad Extensions?” You will also get a basic idea about the ad extensions and their benefits. If you are thinking of including it in your business, I hope now you can make a decision about that.
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