Branding is an essential part of building a successful business. Regardless of whether you own a restaurant or a farm equipment company, branding is how you stand out from the competition.
Users connect with a brand. They know its values and beliefs in addition to the products offered by the company a brand represents. But these connections don’t happen by chance — they often build over time through various brand interactions.
To help you figure out the ins and outs of branding, here’s a list of 10 must-have branding tools.
1. A Stunning Logo :
Most businesses and consumers alike mistake the logo for the entire brand. In truth, the logo is just one symbol that represents your whole brand.
Due to this common misconception, though, you can’t afford to have a weak logo.
A logo is one of the first introductions a user has to a brand. It’s what gets their attention while shopping for clothes or driving on the street.
Recognizing a logo is like putting a face to a name. The moment someone sees your logo, they should think of your company.
Focus on this design as much as you can. Tweak it and criticize it until you have something unique and beautiful.
2. A Great Website :
Another branding management tool you’re going to have to edit and adjust is your website. Web design trends are ever-changing. What works today may not be as successful tomorrow, and the more you stay ahead of the curve, the better.
Take a look at your website right now. What’s missing? Sure, you have all the company information and farm equipment products listed, and hopefully some FAQs and contact details too.
Think about adding a page for how-to guides or some videos and graphics that show the rea:l power of the equipment you offer. These things will captivate users and keep them coming back.
3. A Strong Social Media Presence :
Social media is where your brand comes to life. It allows you to be more personal than you can be through your website. Through Facebook posts, Instagram stories, and Twitter threads, you’re able to engage in various user dialogues.
Plus, such platforms allow you to reach out to industry leaders. Whether you’re talking to a customer about a service issue or reading up on the latest farm equipment innovations, social media makes sure you stay in the loop. It’s a great marketing tool and has the power to give your brand a voice.
4. A Blog :
To really use your company’s voice, consider starting a blog. There are many benefits of blogging for business. In terms of branding, the main reason to do it is to continue the conversation.
Just as you can chime in on certain things via social media, you can create a totally different conversation or elaborate on an important subject with a blog post.
This is a great place to dive into some company history or get audience feedback too. It’s where users can learn more about the kind of farm equipment you offer as well.
5. Fun Hashtags :
The trick to using social media is to make it work for you. You can’t just do what everyone else is doing and wait for online success to happen. You have to create it for yourself by doing something different.
A great way to stand out is with a fun hashtag.
Hashtags are used for search purposes as well as a way to gain exposure and reflect your personality. The next time you post a picture of a new product or write a social ad, think of a hashtag you can use for all your future posts.
6. Catchy Company Sayings :
You know sayings like “Have It Your Way” and “Better Ingredients, Better Pizza.” Why not come up with a catchy saying for your farm equipment company, too?
Admittedly, this may be a phrase that only your industry will come to know. It won’t be as large as a delivery pizza’s level of recognition. But all that matters is your target market!
Give them something to easily recognize you by whenever they read your slogan.
7. Unique Partnerships :
Brand collaborations happen all the time, and there’s no reason you can’t find use in this for your brand too.
For example, if you specialize in farm equipment for horse racing, get a famous jockey to sponsor your equipment. In case you focus on agriculture, partner with a major chef or well-known restaurant.
Such collaborations allow you to expand your market by leveraging that of another company. They are mutually-beneficial ads and campaigns that build your brand presence — and maybe even your revenue for the month.
8. Promotional Items :
If you’re sponsoring a local event or heading to a major farming trade show, make sure you have promotional items ready to go. These include everything from custom lanyards to stress balls to t-shirts or special hats.
Your promotional items allow you to gain exposure in a fun way. When someone wears your shirt or uses your lanyard, they’re spreading brand awareness of your logo and your business as a whole.
9. Print Displays :
Print displays can be small or large. Small things like posters and roll-up signs are great for trade shows or pop-up events. You can take them with you as events come up on your calendar then store them for later.
Large items like billboards or car wraps are meant to generate attention in more aggressive ways. These are head turners. They make people notice your brand and what you do.
10. Consistency :
Whether you use all of the branding tools mentioned above or pick out just a few, consistency is key to a strong branding strategy. This is what makes your voice recognizable.
The more consistent you are, the better chance you have of standing out and creating lasting customer relationships.
Branding Tools, Marketing Tips, and Other Business Insights :
It’s one thing to know how to manage a farm or work the land, and another to understand how to brand the services you offer. Business knowledge is a part of every single product and service out there, but it doesn’t always come naturally.
For more branding tools, marketing tips, and other insight you can use to grow your business, visit our blog!
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