Starting A Water Bottle Business From Scratch: 5 Things to Know
by Sumona Startups 11 November 2022
The demand for water bottles will increase with more people becoming health-conscious.
Be it gym workouts, marathon runs, swimming sessions, or playing sports; people need to stay hydrated. They need water bottles that are lightweight, portable, and easy to carry around. Even better if the bottles are reasonably priced.
Looking at the growing demand for water bottles, it makes sense to tap this profitable market. If you’re planning to start a water bottle business from scratch, know these tips first.
5 Crucial Facts To Know Before Starting A Water Bottle Business From Scratch
1. Know Your Target Market
Water bottles are a must-have for people who love to stay fit. So, if you’re planning to start a water bottle business from scratch, know this: You’ll be selling them to gym-goers, runners, swimmers, and athletes. But that’s not all.
You may also want to cater to those who have an active lifestyle but don’t want to carry heavy bottles filled with water or sports drinks.
So take your time and define your target market that aligns with your short and long-term business goals.
Keep these tips in mind when deciding on the target market:
- Identify the needs of your target market.
- Find out how many people within that group are interested in buying water bottles from you.
- Determine what would make this group buy more water bottles for everyday use.
2. Do a Competitor Analysis
Analyzing your competitors will give you insights into your competitors’ strategies and how well they’re doing in the market. The analysis will also reveal what you’re up against and what it’ll take to succeed.
Here’s how to conduct a competitor analysis:
- Search online for businesses that sell water bottles.
- Check their websites and social media platforms to get an idea of their branding and marketing strategies.
- Note their pricing strategies.
- Find out what type of water bottles they’re selling and the features they’re offering.
- Understand their target market and business goals.
- Identify their strengths and weaknesses.
- Use the information to fine-tune your business plan and strategies.
3. Choose the Right Water Bottle Material
The three most common water bottle materials are plastic, glass, and stainless steel. Each has its pros and cons. So, it’s important to choose the right one for your business. Here’s a quick look at each material:
- Plastic: Lightweight and shatter-resistant, plastic is the most popular type of water bottle. It’s also the most affordable option. But it’s not eco-friendly and may leach chemicals into the water, harming health.
- Glass: Glass bottles are eco-friendly and don’t leach chemicals. But they’re heavy, easily breakable, and more expensive than plastic bottles.
- Stainless steel: Stainless steel bottles are durable, eco-friendly, and won’t leach chemicals. They’re also the most expensive option.
4. Pick a Water Bottle Design That Stands Out
The bottle designs should be eye-catching and unique. They should also be functional and easy to use.
Here are a few ideas to get you started:
- Use bright colors or interesting patterns to make your water bottles stand out.
- Consider adding a creative twist to the traditional water bottle design.
- Ensure the water bottle is easy to hold and drink from.
- Choose a design that’s easy to clean.
- Consider adding a handy carrying strap or carabiner clip.
You can also consider blank water bottles wholesale to buy bottles in bulk.
5. Decide on the Water Bottle Features
Your water bottle should have features that appeal to your target market.
Consider these features:
- A wide mouth for easy filling and cleaning.
- A filter for purifying water on the go.
- An infuser for flavor-infused water.
- A fruit-infuser basket for healthy, flavorful water.
- A built-in straw for easy sipping.
- A carrying strap or handle for convenient transport.
- A leak-proof lid to prevent spills.
- A thermal sleeve for hot or cold drinks.
- Double-wall construction for insulation.
- A wide base for stability.
Final Word
Use the tips mentioned above to fine-tune your business plan and strategies. And remember always to stay focused on your target market. With a little hard work and dedication, you’ll be well on your way to success.
Good luck!
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