How To Select The Right Container For Your Product
by Arina Smith Management 23 April 2018
Packaging is an integral part of a product’s marketing strategy. The right packaging container can go a long way in ensuring the success of your product among your consumers. But it is not easy to navigate the world of packaging and select the perfect container for your product. Apart from its visual appearance, you have to make sure that your product package scores high on several other factors as well. Check out the points that you need to keep in mind when selecting the right container for your product.
Think About Functionality :
When you are out to choose the perfect container for your product, you must ask yourself a very important question – why do you need to package your product in the first place? The simple answer to this question is that the package or container must contain and dispense the product efficiently. Whether you select a plain container or a trendy package for your product, the ultimate requirement is that it must hold the product effectively. For instance, if you need packaging containers for a skincare product, you need to select ones that won’t react to your product. In other words, you will also have to keep in mind the type of product you want to package when looking for a container.
How Easy Will It Be To Use?
It’s not enough to pack your product in an attractive manner. The container must also be easy to use for your consumers. After all, they are the ones who will be using the product. If they find the container inconvenient to use, they may not buy your product a second or third time. Suppose that you want to pack a beverage that your consumers will be able to drink straight from the bottle itself. Now, if you use a wide-mouth bottle to pack the product, your consumers may find it difficult to drink the beverage straight from the bottle without spilling some of the contents. To avoid such a situation, you need to keep your consumer’s ease of use in mind.
What About Brand Imaging?
The container you use to pack your product must represent what is inside it. At the same time, it must be able to communicate the values of the product to the consumers in an easy and effortless manner. That is why you have to select a unique container which can act to establish and enhance your brand imaging. This is a great way to increase your brand’s exposure.
Consider that you want to launch new hair oil in a plastic bottle. The plus point of your product is that it helps to strengthen the hair roots effectively. Why would a consumer feel like picking up your product from among the scores of other hair oil bottles lining a retailer’s shelf? Your customer will be attracted to do so only if the packaging reflects the quality of your products. If you are not sure how to go about achieving this objective, you can talk to your plastic bottle manufacturer. So, the bottom line is that you have to think about your brand imaging when selecting a container.
Do Not Forget Your Target Audience :
Every product has a target market. The container you use to pack your product must appeal to your target audience in a direct way. It is not a good idea to try to find a container that will appeal to everyone. If you do so, you may end up feeling confused and will never be able to take a decision. Instead, consider how your target audience will prefer the packaging to be. For example, if you are packing a product to be used by senior citizens, you need to maintain clearly readable typography. Also, the background and the printed letters must be in contrasting colors but not loud enough to hurt the eyes.
Consider The Price Point :
It is important to select a container that is affordable for you. Though price shouldn’t be the only determining factor of your choice, you can’t ignore it altogether either. It won’t make sense if you opt for a container that exceeds your budget by miles. Such a step will only end up eating into your profit margin. At the same time, you can’t compromise on the container quality in order to keep the price factor within your budget. That is why you need to find a fine balance between the two. In other words, you need to select a container that provides the advantage of both cost-effectiveness and quality.