4 Qualities That You Want in a Local Radio Studio Partner Cincinnati OH
by Arina Smith Customer Service 28 January 2021
The prospect of partnering with another entity to provide compelling programming to your audience is exciting, but remember it has to be the right partner. As you consider different options, make sure that the local radio studio partner Cincinnati OH chosen brings these four qualities to the table. Doing so ensures that there will be opportunities to grow the audience and become a more valued part of the wider community.
Name Recognition and Great Reputation
When listeners hear the names of the programs, the hosts, and even the name of your new radio partner, expect them to take to the Internet and conduct some searches. When they do make those searches, you want them to find results that indicate everything from the partner to the guests is of the highest caliber. That helps to build trust in your station while also encouraging listeners to recommend the programs to others in their networks.
Remember that the key is a great reputation. The last thing you want is for a listener to conduct a search and find lots of negative comments on the first page of the results. Try conducting your own searches before making any commitment and see what shows up. If you’re happy with what you see, that partner is worth pursuing.
Programming That Grabs Attention From the Community
What type of programming would interest your audience? Could it be that interviews with some of the top business executives locally as well as around the country would do the trick? Perhaps renowned entrepreneurs who’ve founded successful businesses would bring in a larger audience.
You know your audience best. Take a look at the programming the prospective partner can provide. Consider the typical content, the length of each program, and even how the programs are structured. That will help you determine if they are likely to hold the interest of your audience.
The Ability to Attract and Book Excellent Subjects for Interviews
Take a look at the types of guests your partner has attracted in the past. Do they include names that are easy for most people to recognize? More to the point, are the people who are known to do quite well in an interview-style program? While someone may be a business genius, a guest who is unable to articulate their thoughts in an interesting way won’t do much for your audience.
If possible, sample some of the recordings of past programs. Pay attention to the pace, the types of questions asked, and how easily the guests provide responses that are informative and thought-provoking. Should you find that the partner does attract guests that do well and will resonate with your audience, a partnership is worth considering.
Consistent Quality in Programming
Another point is to consider the consistency of the programming offered. Will your audience be able to develop realistic expectations about how things will be done and the overall quality of each broadcast? If so, that partner is a keeper. If not, you should keep looking.
Ideally, the search for the right Local Radio Studio Partner Cincinnati OH will result in a mutually beneficial relationship that lasts for years. Choose wisely and you do more than build the reputation of your station in the local market. You also provide your audience with exposure to information that they can put to good use.