7 Plastic Surgery Marketing Ideas That Will Expand Your Practice
by Arina Smith Marketing 29 May 2018
With the right marketing strategy, it isn’t too difficult to generate clients for a plastic surgery clinic. But if you have no experience with marketing, you might not know which strategies you need to focus on.
Fortunately, there are many effective strategies to choose from.
In fact, keep reading and you’ll learn 7 plastic surgery marketing ideas you can use to generate more clients than you thought possible.
Let’s begin!
1. Create Video Content :
One way you can market a plastic surgery clinic is with the help of video content. With platforms like YouTube, it is relatively easy to upload your videos so that they will be easy to find.
Plus, because YouTube is free, you will not have to pay to host your videos on the platform.
Think about developing video marketing content that answers questions about plastic surgery.
Pay close attention to the kinds of questions that people ask you, during the initial consultations. Think about creating content, based on these questions.
People might ask you how long it will take to recover, for example. If you can create a high-quality piece of content around that topic, you will be able to position yourself as an authority. This will make people feel more comfortable about reaching out to you and asking for help.
2. Create Engaging Blog Content :
If you do not like being in front of the camera, you can always consider creating blog content. If you are going to create blog content, you need to adopt the same approach. That means you need to think about creating content that answers specific questions.
If you do not consider yourself to be a good writer, you can always hire a freelance writer to help you with everything. If you are going to hire a writer, try to find someone who is experienced in your field. This will ensure the content is reliable.
If you’d like to see some examples of the kind of content you can create for a plastic surgery business, check out the Chau Plastic Surgery website. Their blog has many posts you can use for inspiration.
If you serve a specific area, you might want to put location identifiers in your content. For example, suppose you are based in Michigan. You might create a piece of content titled ‘how to find a good plastic surgeon in Michigan.’
This will make it easy for people to find you when they are searching for a plastic surgeon in the Michigan area.
3. Send People to Your Site With AdWords :
You can also use AdWords to help you promote your plastic surgery.
AdWords ads are the links you see at the top of the search listings when you search for something using Google. These links normally have a little ‘ad’ graphic next to them, which identifies them as ads.
AdWords campaigns work exceptionally well because they allow you to put yourself in front of people that are looking for help. This means you can market to people who are ready to spend money with you. If you want success with AdWords you need to know how to identify the right keywords.
If you need help finding the right keywords, use the Google Keyword Planner. Generally, the that have the highest cost per click (CPC), tend to produce the most customers. The high CPC is the result of other companies that know these keywords generate customers, meaning they’re willing to pay a lot per click.
4. Use Facebook Ads to Promote Yourself :
You can also use Facebook Ads to promote your surgery. If you are going to use this form of marketing, make sure you know who your target audience is.
This can be tricky, but one way you can do this is by surveying past customers. Try to find commonalities, regarding all the people you’ve served in the past. Did they belong to a certain age group? Did the want help with a specific thing? Did they tend to have similar interests?
When you are able to identify commonalities, you can use that data to target your ads with precision. If you are going to run ads on Facebook, make sure you have a compelling offer. If you do not have a way to grab the attention of your target market, they will just scroll past your ad.
5. Make Use of Google My Business Listings :
You should also think about setting up a ‘Google My Business’ listing. This will ensure your website is found by people who are performing local searches. If you are going to use this service, try to get past customers to leave you a review.
The more reviews you have, the greater your visibility will be as this will ensure that you rank highly in the local listings. This will all result in more people contacting you and therefore more people becoming potential customers.
6. Advertise on Relevant Sites :
You might also want to consider running banner ads on relevant sites. Generally, a relevant site is just a site that has the same audience as you.
Because of this, you might want to think about advertising on websites related to plastic surgery. You might also want to advertise on local websites that are going to be seen/visited by people in your local region.
7. Advertise in Local Publications :
You might also want to use the old school method of advertising in local publications. Providing your ad is effective, you should be able to get good results with this.
If you need help creating a good ad, take a look at some of the existing ads. If there is an ad that has been running a long time, it is likely effective. This means that it must have elements you can borrow to improve the odds of your ad succeeding.
Master of Plastic Surgery Marketing?
Marketing a plastic surgery is not always easy. But if you know what you’re doing, you will be able to generate brilliant results in a short period of time.
In this post, we’ve taken a look at 7 plastic surgery marketing ideas you can put into action right now. You can use platforms like YouTube to help you create video content. You can even use local publications to help you get the word out.
Whatever option you use, make sure you are willing to experiment. Provided you are dealing with a relevant audience, it will take a bit of tinkering for you to have a successful marketing campaign.
Want to learn more about marketing? Check out our marketing section to see some of our latest content!
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