Marketing DIY: Five Simple Ways to Promote Your Business
The advent of the internet has brought about the ability for almost anyone to start a business, promote their brand or advertise their services.
Many years ago, this self-sufficiency wasn’t the case when you required significant capital to cover the costs of starting your business—things like rent and inventory expenses needed to be considered in the starting capital.
Thankfully we now live in an age where it’s straightforward to get brand exposure yourself, and it won’t cost you an arm or a leg.
The advances of social media platforms give rise to better, more supportive communities of individuals bringing their talents together to show the world what they can offer. Not only online but also more things are possible in the physical realm simply due to access to more advanced technologies and practices.
List Of Some Of The Most Effective Ways To Promote Your Business And Brand Out There
- Local Listings
- Social Media
- Create Engaging Content
- High-Quality Visuals
- Offer Discounts and Freebies
1. Local Listings
Before you even start making elaborate marketing plans or steps, one of the first things you should do, which is very easy, would be to list and register your business online—the most popular means of registering your business is on the Google business profile.
Going through this registration process will mean that your business is now listed on Google Maps and will give a chance for customers to post reviews.
If you have a loyal customer base, this can be amazing for instilling confidence in your business. You will also be more visible in online searches, therefore extending your reach with this form of free advertising.
There are other ways you can list and promote your business. There are platforms such as Facebook Marketplace or Gumtree where you can list the service you are offering with links back to your website or business address. This is a less utilized but straightforward way to gain awareness for your brand.
2. Social Media
Social media started purely as a platform where we can socially connect with each other, but it has slowly moved toward a critical utilization path for businesses. If your business doesn’t have a social media presence, you’re less likely to be noticed.
These platforms allow you to engage with your followers actively; it’s entirely free to start. This means that you can get started in a very affordable manner. It does, however, cost to create advertisements through Facebook’s platform, so be aware of that if you’re looking at other ways.
You should understand each platform and decide which one you want to utilize with your current brand or business. The options are Facebook, Instagram, Twitter, LinkedIn, and even TikTok; make sure you choose the most relevant one for your niche.
3. Create Engaging Content
The most valuable way to gain followers and customers in the current age of the internet is by posting content. This often underutilised form of marketing is rather indirect but allows the businesses and consumers to connect by exchanging value.
We can provide entertaining or informative content to our audience, raising brand awareness and more likely to develop trust.
The platforms used to create content can vary. Businesses can focus on the written word, videos, audio, and photos through various platforms. This choice depends on the type of business and content you feel comfortable posting. The main objective is to create something that truly engages the reader and gives value.
You can create blog articles on your website, or short informative clips on your Instagram; you can even go through long-form informative videos on YouTube and, of course, keep posting actively on Facebook, the options are endless.
4. High-Quality Visuals
In business and marketing, the visual aspect is one of the critical components. Think about how big brands such as Apple or Nike present themselves to their audience. There is a lot of effort to maintain professional brand perception, which primarily comes down to visuals.
The quality of visuals can either make or break your brand. If consumers see a webpage that looks messy or disproportionate, they generally trust those businesses/brands less because it gives the impression of carelessness. Conversely, when you notice a very well-put-together business or brand, it instills a sense of quality and confidence.
It’s not difficult to hire good graphic designers or even use canva to create visuals for your business. This could be logos, landing pages, or social media posts and images. The price is usually low but can increase if you hire skilled graphic designers. It will be money well invested.
5. Offer Discounts and Freebies
The true tried and tested promotion methods are often discounts and giveaways. Honestly, who doesn’t like free stuff?
This is a fantastic way to get brand awareness because most people find it hard to say no to some freebies or special deals. It may be expensive and less profitable at the start, but in the long run, if you can build relationships with customers this way, you’re winning.
You’re probably aware of the promotions you can offer, such as 20-50% discounts on specific items or promotional periods where you buy one and get one free. These are all typically great strategies to implement when your business is opening.
There are other great ways to promote your business, too; you can offer free branded merchandise. Your customers will essentially be walking billboards for your brand when you provide free merchandise. Custom drink bottles, stickers and even custom printed lanyards are good choices.
I hope we’ve inspired some great ideas for you to market your business moving forward. The opportunities are endless if you have that creative flair and want to provide customers with some entertainment and value. Don’t limit yourself to these lists or what information you find online, be creative and think of new ways to promote your business; the possibilities are endless.