From Pages To Prowess: How Legal Books Shape Successful Attorneys’ Careers
After years of rigorous university studies and then passing the difficult bar exam, many lawyers feel their days of writing extensively about the ins and outs of the legal system are over. Despite a fair amount of writing briefs, opening and closing statements, and legal notes, most never consider writing a book. “I’m an attorney, not an author,” many may think. However, penning a book can help to skyrocket their career.
A fantastic example of how a book can advance a lawyer’s career is “From Running Back to Giving Back,” the memoir of an attorney’s passion for social advocacy. Yosha’s inspiring stories not only give a glimpse into personal injury law but also into how fighting for people’s rights can turn a horrible accident into a success story.
How Legal Books Can Shape An Attorney’s Career
Several different paths can lead a lawyer to a successful career. Most will take hard work, dedication to their craft, and a good amount of legal savvy. Building a law career can be time-consuming, but it’s an achievable goal with the proper focus.
To reap the fruits of success, two things can put attorneys in the fast lane. The first is the generation of opportunities, and the second is capitalizing on them. A fantastic way to accomplish this is to write a book. Many lawyers maintain online blogs and write about their particular area of law. While this may be a great way to connect with potential clients, it doesn’t carry the same credibility as becoming a published author.
Attorneys who feel they don’t have the gift of words can still publish a book under their name. Ghostwriters can put their thoughts and experiences into easily digestible content for the common reader. There’s no shame in working with a ghostwriter. Even the President of the United States employs speechwriters, simply a ghostwriter under another name.
No matter your brand of the law – medical malpractice, car accidents, criminal – there’s a huge audience of potential readers. Published authors build reputations as the authority on a certain topic that helps them to gain credibility as legal experts. The general public immediately recognizes authors as having extensive experience in the topic of their book. Being known as an authority in your field as a lawyer will help your career grow exponentially.
Gain New Clients
Even with the simplest promotions, you can get the word out to thousands or more potential clients. The easiest way is to utilize your law firm’s website or social media platforms to promote your book. You may even want to consider making your entire book or just a few chapters available for free download. Many prospective clients may not be ready to engage you with a formal consultation, so making your book available is a great way to entice them to pick up the phone or send an email.
With so many lawyers available for hire today, clients have almost too many to choose from. A simple internet search will result in almost too many lawyers for an interested party to research. They’re looking for the best in the field with proven experience in a certain area of the law. When asking why you’re the best attorney for them, you can say, “I wrote the book on that topic.”
Legal authors have more opportunities to promote themselves than non-published attorneys. The credibility of penning a legal book, no matter the area of expertise, opens up new worlds of opportunities. New clients could find you from your book promotions or ads, but that’s not the only advantage. Authoring a legal book opens up the doors to book signings, book readings, and perhaps speaking at legal conferences as an expert in your area of law.
The more you publish, the higher the probability of clients finding you. Authoring several books, even easy-to-digest short e-books, can expand your audience and bring in more clients than non-published attorneys.
Busy attorneys may not believe they have the time to author a book. However, devoting a small amount of time each week to writing can be done, or they can work with a ghostwriter to complete the process sooner. Once published, lawyers have many new opportunities to advance their careers and gain more exposure. More exposure will lead to more clients.
A fantastic way to kickstart your new career as an attorney or to jump-start one that has plateaued is to pen a book about your legal experience. Published legal authors are highly recognized as legal experts in their particular field of law, and each publication is like sowing the seeds of success. These books are a great means of long-term advertising.