Crafting A Professional Image: Web Design Strategies For Law Firm Websites
Imagine you’re looking for a lawyer online.
You type in your query and, likely, click on the first result that pops up.
The website you land on looks like it was made in the 90s, with a cluttered layout, a dull color scheme, and a hard-to-read font.
Frustrated, you quickly click the back button and move to the second website in the results section.
This is exactly what potential clients looking for your services would do too, UNLESS…
Unless they land on a website that looks sleek and modern, has a simple layout, and has a professional color scheme.
They’d certainly be inclined to trust this website more. And, more importantly, to contact you.
You, too, can easily have this kind of website – one that sells – with the help of web design services for law firms.
That’s what we’re here for, so stay with us and keep on reading!
1. Use Simple and Professional Design
A simple and professional web design for law firms conveys confidence and competence in your field.
For starters, when potential clients seek legal services, it would likely reassure them if your website looked organized, polished, and serious. You likely feel the same way.
Not to mention, when visitors can easily find information on the site and understand the services that you’re offering, this contributes to their perception of your law firm as competent and client-focused.
Lastly, a straightforward design that emphasizes the content and information presented on the website suggests that you’re confident in the substance of your legal expertise and don’t need flashy elements to attract attention.
So, how do you create such a design?
Well, some of our top tips would be to:
- Pick a limited color palette for your brand and use it consistently. Colors convey emotions, and choosing the wrong ones can make your website appear overwhelming or unprofessional.
- Use clear fonts that are easy to read on every screen size. Fancy, decorative fonts are often illegible and not a good pick for law firm websites.
- Grid-based layouts are your best friends. Content arranged in sections and columns establishes a visual hierarchy, serving as a valuable tool to prevent a cluttered and chaotic appearance on your website.
2. Be Innovative, But Not Too Innovative
If you want to stand out from your competition, you have to be innovative to a certain degree.
However, being too innovative can backfire and alienate your potential clients.
- Clients often associate the legal profession with a sense of tradition, so an overly innovative design might be perceived as too unconventional for its own good.
- Excessive innovation can sometimes compromise the user experience. Stick to what’s comfortable and familiar when it comes to navigation.
- Users expect quick and responsive websites. If your innovative design has complex elements that impede your website’s loading speed, it can result in user frustration and a higher likelihood of visitors quickly leaving.
To overcome these challenges, we suggest that you use interactive elements, such as animations and videos, sparingly and strategically, and that you prioritize the functionality of your website above all else.
3. Optimize Your Website for Mobile Devices
You already know this: people are always on the go, and they want to be able to access your website from a mobile phone.
If you make that hard for them, they’re just going to bounce to your competitor’s site, and you don’t want that, do you?
Instead, what you want to do is build a responsive design that adapts to different screen sizes. If that sounds too complicated, leave it to professionals to make it happen!
They’ll also optimize your images, videos, and any other elements that can slow down your website, simplify your navigation, and add all the necessary headings, subheadings, and calls to action to maximize user engagement and streamline the visitor’s journey through your site.
4. Focus on User-Friendly Navigation and Content
Without relevant and valuable content on your website, there’s no way potential clients are taking any kind of action.
Content is what makes you look trustworthy, and we’re not just talking about the value behind the content. We’re also talking about the technical aspects.
Think descriptive and keyword-rich headings structured in a clear hierarchy, informative subheadings, and not-too-long paragraphs that make your content scannable, as well as persuasive calls to action that encourage visitors to schedule a consultation.
These SEO and copywriting principles are what’s truly going to set your website apart from your competitors.
5. Leverage Social Proof and Testimonials
The last web design strategy your law firm should adopt is leveraging social proof and testimonials.
These two are a powerful way to build trust and credibility for your law firm, as they show that others have used your services and would further recommend them.
Just think about it: Wouldn’t you, too, be more likely to take action after reading a positive review or testimonial?
So, collect these from your website, email, social media, and any other platforms and display them prominently on your website. Experiment with different content forms when doing so to appeal to as many different segments of audiences as possible.
Now that we’ve shared with you some of the web design strategies that can help you craft a professional image for your law firm’s website, you can implement them to create a design that reflects professionalism, expertise, and your personality.
Watch it attract and effectively convert visitors into clients in no time!