Five Essential Features of a Successful Virtual Store

by Business Development 12 March 2018

Five Essential Features of a Successful Virtual Store

Do you dream of opening your own virtual store one day? Maybe you are an artist who’d like to sell your dramatic photographs online. Or, perhaps you love making homemade jellies and want to sell them online. No matter what you sell, there are a few features that can contribute to the success of your virtual store. Look at five examples.

An Attractive Website

Most online shoppers take just a couple of seconds to decide whether they want to browse the inventory of an online store. So, you have to make a great impression right away. Make it bright and inviting so shoppers will want to pause and explore what your store has to offer. Make it an unforgettable visual experience!


Read also: Learn How To Establish A Business Online


At the same time, never forget about branding. You want to be sure that you use the color’s brands for the theme of the design so there can be a connection established between the brand and the visitor. An online website is nothing without proper branding.

A Secure Shopping Cart

Another essential feature of a successful virtual store is a secure shopping cart. Every customer who purchases an item from your store must have peace of mind about the security of their personal information including their home address, credit card numbers and email. This means you must take steps to ensure a high level protection for your customers’ personal data. Working with a shopping cart affiliate can be helpful with this feature.

Enticing Product Descriptions

Every description of every item in your store must be enticing. This means shoppers should read the first few words of a description and want to know more. Of course, be sure to include the basic information about each product you’re selling. But, make it a point to use words that conjure up images in the minds of shoppers. For example, if you sell handmade quilts, one quilt description may convey the feelings you’ll have as you wrap up in the quilt on a cold winter’s night.


A big common mistake people make is writing a really general description or something that is just listed on some other site. This is not what you should do. Always focus on writing compelling, unique product descriptions so search engine traffic increases.

Engaging Images

Taking good photos of your products is definitely important. Once you have the image of your product, make it look its best on your website. Give your shoppers the option of zooming in on product details and showing the product in different colors when applicable.

Superb Customer Service

This is a must-have if you want your virtual store to have an excellent reputation with customers. Make it easy for shoppers to contact your customer representatives. Live chat is one option. Shoppers can ask questions with the click of a button and get answers. Create a social media page to answer questions and provide an email address, phone number and mailing address.


Lastly, these are just five features that can help your virtual store succeed. As a new business owner, you’ll definitely add to this list of features along the way.

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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