Why Is SMS Marketing Effective?
by Mashum Mollah Marketing 10 November 2020
As brands are looking for a better medium to boost their engagement, SMS marketing has become one of the important pillars of multi-channel marketing. However, today, most digital marketing agencies are focused on the platform’s digital aspects that they hardly offer any SMS marketing services. This has made the clients miss out on the potentially most ROI campaign.
There is a common belief among organizations that offering bulk SMS messaging services requires heavy investments. However, the reality is just the opposite. It is much easier to reach out to mobile consumers using text message marketing, such as sending personalized text messages.
Why There Is A Need For SMS Marketing?
Many people had stated how text messages would eventually disappear over the next few years, given the rise of messenger platforms. However, SMS continues to be one of the most popular platforms and domains for official messages. Moreover, leading companies have recently been offering a political texting service to different political parties and leaders to help convey their messages to their audiences. This is a great new innovation that has helped political leaders connect with the masses, share crucial pieces of information and even lead massive political campaigns.
SMS Marketing is probably the best marketing strategy for small businesses to reach out to their most reliable audiences. We all talk about how engaging Instagram is, we talk about how informative LinkedIn is, we talk about Facebook being the biggest marketing platform. However, amidst all these, we all forget to mention that Text Messages almost have a 100% open rate.
Yes, you heard us correctly. Text messages are very hard to ignore. No matter what you are doing, when there is a text message on the mobile, most people tend to open it in the first minute. This is the reason why SMS Marketing is becoming the next big thigh in the digital marketing industry.
According to the New York Times, Americans tend to look at their mobiles more than 80 times a day. And if we calculate the 24 hours, it is almost 12 minutes per view. That’s how frequent it is. So why not use it to our advantage with a mass notification mobile app?
How SMS Marketing Is Effective?
SMS Marketing might be underrated, but the survey has proved that it can be the most powerful marketing strategy if used correctly.
It Is A Direct Channel
If you are looking for an immediate channel that can give you results in a few minutes, it is the mobile messaging you are looking for. Text messages have a read rate of 97% within the first 15 minutes of delivery. With SMS marketing, you can ensure that your critical and limited-time offer messages can be read by your audience almost instantly.
It has been seen that SMS marketing companies are highly effective and bring in more ROI compared to the other marketing campaigns. You can further boost the SMS marketing campaign’s reach by integrating with email marketing and other social media channels.
You Can Use Shortcodes
Shortcodes are becoming famous to market your brand. There have been times when the customer has added a shortcode or keyword that will print collateral for your brand. Even if your audience is not doing it for you, you can do it for them. You can add shortcodes in the text messages to ensure that your audiences get familiar with your brand and start interacting.
It Can Integrate With Other Channel
When you are in the marketing business, it is important to ensure that all the networks work in synchronization. SMS marketing is no exception. Yes, SMS is a great stand-in-alone channel that can get the job done. However, it also has the feature to integrate other channels. That means, if we can integrate with the other channels, we will be able to further boost its reach.
You Can Know More About Your Customers
SMS is a great platform to interact with your audiences. Research shows that while conducting a survey, more than 31% of the people will join the survey in the first 5 minutes after the delivered message. This high-speed response time is what makes SMS marketing effective.
Response Rate Is High & Trackable
There has been a misconception where people believe that text messages cannot be measured or tracked. It has been proved that text messages can be easily tracked, and you can even see their ROI. There are certain software applications as well that let you see text messages’ insight.
The Bottom Line
Let’s be honest here. SMS marketing has become spammy over the last decade. However, efforts are being made to use it more naturally. It has been seen that people are actually replying to text messages and are becoming a part of the survey. This shows that SMS marketing still has something to give if we can use it correctly.