Digital marketing strategy has been a term that has been really catching on lately. As tech continues to push itself to the forefront of business and advertising, more and more businesses are taking notice. So much so that companies have started to create or hire digital marketing teams to drive a strategy to push their products into the eyes of qualified consumers.
The real question is, what do those digital marketing strategists do? Well a digital marketing strategy agency helps your company form a plan for products or services outreach, and help you maximize a campaigns success through channel analysis and adaptive marketing tactics. It’s kind of like the scientific theory being applied to technical multi-channel marketing plans.
Understand The Current Landscape
The first part of any good strategy is to understand the idea that created the effort. Without proper understanding of the idea and the goals, it’s almost impossible to connect the pieces in-between effectively. Understanding the overscaping KPIs for the project and the direct goals a campaign wants to achieve, a great digital marketing strategy can help you meet and even exceed expectations in the right situations.
The more information you have on what you have, what you can do, what you want to achieve, and what you are using to get there, the better your strategy can be. Every channel can help influence your campaign too, so don’t hold back on information if you are also using non-digital channels. Those campaigns can influence success and well.
Provide Pathways To Success
With a better understanding of the overall goals, your digital strategists can go back to base and begin collecting information on what you have that affects their job on your strategy. From current site health to meta tags, they can intake all the factors that could impact your campaign positively or negatively. They can then form different plans for fixing issues with the website, forming content, ad ideas that need to be crafted, and all sorts of creative avenues to make your efforts more effective.
Generate Campaign Ideas Based On TAM
Sometimes it’s hard to pick where a type of content should go. That’s where your strategist can help you make decisions based on your buy personas and the content you plan to push live. Understanding these buys helps your strategist place the content they find to be the right fit for a custom and match it to their preferred medium. Targeted strategies like these can help you really make an impact to your total addressable market (TAM) by speaking to those people directly with your campaigns.
Analyse Initial Efforts
As the marketing strategies start to get into full swing, you will start being able to collect quality data. How are the ads doing? What channel is performing the best? What target market is responding the most? All these questions and more can be answered through quality data. The issue is quality data takes time to collect, so be patient with the process. SEO and marketing efforts can have huge spikes from ads, but the overall results of the boost might not be felt until months down the road. This data is invaluable though, as it can highlight the highs and lows of your campaign and allow you to adapt.
Provide Potential To Improve
How you adapt could come from many different factors. Do you move the best performing ad to the underperforming platform and hope it raises the conversion rate, or do you scrap it and attack that channel with something totally new? These are the real bread and butter moments for the company and the strategist. This is where the cycle starts again to improve what you already have going well.
Strategy Is A Cycle
Marketing phenomenons don’t always happen overnight. They are complex strategies that are built over mountains of data, experience, hard work, and passion. If you don’t put the time and effort into building a quality strategy for your marketing campaign, you won’t get the results you want. If you don’t know how, but you have the resources and ideas to make it happen, working with a digital marketing strategist could be the best route for you.