The Power Of Translation In Customer Service
by Abdul Aziz Mondal Customer Service 14 March 2023
Your e-commerce business is on the internet for the whole world to see. But your potential e-commerce business reach can be inhibited by language barriers. If people who speak other languages feel they won’t be able to communicate with your business to ask questions about products or address problems, chances are they won’t look any further.
Translation support services help break down those language barriers. Find out how important translation support is, how it can improve customer service, and how it can be applied to your e-commerce business.
The Importance Of Translation Support For Customer Service
With the onset of the internet, the world has become much smaller, allowing us to reach anyone anywhere on our planet. According to the United Nations, the world population reached 8 billion people in November 2022. Out of the entire population of the world, approximately 1.5 billion people speak English either as their first or second language. Mandarin Chinese is the second most spoken language, with around 1.1 billion speakers, and Hindi is the third most spoken language, according to Statista.
However, the country with the largest population of digital users is China, followed by India, reports Statista. At the same time, the United States has the third-largest digital user population. So why do e-commerce businesses insist on using only English to connect universally with customers?
Knowing these statistics and how they can affect the potential of your e-commerce business capacity will help you understand how translation services will help balance the language barrier for an even more significant revenue potential for your e-commerce business.
The Benefits Of Translation Reinforcement For World-Wide Customer Satisfaction
So what if the customers in your targeted region have questions, comments, or concerns? The usual channels through which customers interact with e-commerce businesses are chats and emails.
However, people in other countries may prefer or can only communicate in their own language when attempting to chat or email. Hiring bi-lingual, localized, or native-speaking customer service agents to field questions, comments, and concerns is expensive.
That’s where the benefits of custom machine translations can help. For example, accurate custom machine translations can provide the ability to translate real-time chat messaging or emails from native-speaking customers to your customer service agents.
How To Apply for Customer Service Translation Support Without Hiring Native Speakers
So when other language speakers chat or email with your customer service agents, content is fed to machine translation software that automatically translates text from one language to another. However, suppose the machine translation software is left to translate independently, and the content isn’t monitored. In that case, this could lead to embarrassing, mistranslated content.
With translation services from Unbabel, the machine translations, which are tailored to your specific customer service support needs, are supported by humans to back up the quality of the machine translation models and AI learning. Furthermore, the quality of the translations is upheld by performing automatic and human scoring with edits. These quality controls ensure translation accuracy and uninhibited channels of communication with customers all over the world.
Increase Your E-Commerce Capacity By Breaking The Language Barrier
Learning about the power of translations in customer service should prompt you to look into how translation services can support your company’s particular customer service needs. Then your potential customers will be able to thank you.