Top Tips to Attract New Customers to Your Amazon Store
by Arina Smith Sales & Marketing 09 January 2021
Over the past 5 years or so, online spending has accounted for nearly 50% of total retail sales as per a study done by Digital Commerce 360, with Amazon accounting for more than 33% of eCommerce business in the US.
Amazon is the world’s largest e-commerce platform but it is as lucrative just as it is crowded. To realize profits as a seller, you have to make sure you find a way of standing out against millions of merchants.
Optimizing your titles and writing brilliant product descriptions just doesn’t cut it anymore. To sell on Amazon, you’ll have to think out of the box so you can build awareness of your brand and reach more customers.
Here’s a list of tips you should consider if you want to bump up your sales on Amazon
1. Try and Use Rebate Marketing
Rebate marketing is a popular strategy used by online businesses to promote their goods. Commonly referred to as refunds, the concept of rebates evolved from coupons and they work by reimbursing a customer a certain amount of the purchase price.
What’s better about using rebates to promote your Amazon listing is that digital rebates are much cheaper since there’s no physical printing or distribution of rebate offers for your products. Sign up on rebaid.com to create rebate offers for potential customers who are often looking for ways on how to get free stuff on Amazon.
2. Set Yourself up as a Resource
To be successful on Amazon, you need to differentiate your brand from your competition by leveraging yourself and your brand as a valuable resource. Online shoppers spend a huge chunk of their time doing their research before making a final buying decision.
If your brand provides customers with the information they need, you will build confidence and trust among online consumers who will ultimately buy from you.
Think about the value you can provide and create a place to publish that value such as a blog or website. Next, drive traffic to the content you’re creating.
3. Employ SEO Strategies
Search engine optimization will help you drive a huge amount of traffic to your Amazon listing. Try and use popular keywords to make it easy for online shoppers to find what you’re selling online since your listing will be ranked highly on search engines.
Google Keyword Planner is a free tool that can help you identify the keywords your ideal target audience frequently searches online.
4. Use Paid Promotion
Alternatively, you can ‘beat the system’ if you don’t have the time to grow your customer base organically, and pay for sponsored listings on Amazon.
Sponsored listings appear at the very top of customer search results which is a very advantageous position for you since a lot of consumers begin searching for products on Amazon.
Online Shopping Is the Present and Future
Amazon is a very transparent and lenient sellers’ platform. It’s a fair market for virtually any product category. Having an effective sales strategy should help you get ahead of your competition and earn good profits in the process. The tips highlighted above should help you take your Amazon store to the next level.