The benefits of having an Eco-Friendly Business

by Green Business Published on: 26 February 2019 Last Updated on: 17 March 2020

As a business owner in 2019, chances are you’ve already taken various steps to ensure that your business is run in as eco-friendly a way as possible – but just in case you’re not quite there yet, or you’re yet to finish setting up your new venture, here are some the benefits of having an eco-friendly business model no matter what kind of business you run.

Some of the smaller ways that you can make your business eco-friendly (using both sides of a piece of paper, for example, or using scrap paper to scribble down phone messages rather than buying sticky note pads) can actually save you money. Buying less paper is not only better for the environment but better for your bank account too. Similarly, holding conference calls or video meetings, rather than flying out somewhere for a meeting, will save you time and money as well as significantly reducing your carbon footprint. Another example is eco-friendly lightbulbs which, if practical for your type of business, can save you money on your energy bills in the long run. It’s often a win-win, for the environment and for you, when it comes to implementing eco-friendly methods within your business.

Being – and labeling yourself as – a green, environmentally-friendly business, can attract customers who might not have opted for you and your business otherwise. Looking after the planet is a hot topic in 2019, and rightly so, which means a lot of people are changing their mindset and basing their decisions on what’s best for the environment: consumer preferences show that being eco-friendly is best. You can attract a whole new market of customers just by ensuring that your business is run in a planet-friendly manner so, in the long run, it’s well worth making those changes now. These customers tend to be more loyal, and more likely to recommend you to other people from whom being eco-friendly is a factor that really matters.

By implementing a lot of eco-friendly changes to your business, you can ultimately improve the overall health and wellbeing of your employees. This can all be introduced from everything down to safety through sustainable flooring to providing or selling organic snacks in the kitchen or canteen rather than unhealthy mass-produced snacks, for example – which in turn will lead to fewer sick days and a blanket improvement in productivity. And similarly, to the above point about attracting a certain type of customers, you’re also likely to attract employees who share these values and for whom improving the environment is something close to their heart.

When it comes to it, the benefits of having an eco-friendly business model are huge; there may be some initial outlay costs and some of the implemented changes might take a bit of getting used to, but by creating a sustainable business you’ll be saving the planet while attracting new customers, saving money and improving life for your employees. And what could be better than that?

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Ariana Smith is a blogger who loves to write about anything that is related to business and marketing, She also has interest in entrepreneurship & Digital marketing world including social media & advertising.

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