How to Start Organizing Live Events
by Arina Smith Business Planning 12 January 2021
Many people wrongly think that organizing live events such as weddings, concerts, sports events, and so on is easy and doesn’t require much effort. Well, they couldn’t be more wrong. Planning an event is so much more than having all the details ready.
Organizing live events with success requires a healthy dose of organization and the right timing. You also need to be tech-savvy and well acquainted with the power of the internet, especially social media and search engine optimization, as that helps grow your operations beyond your local efforts.
With that in mind, let’s dive into these top essential steps to plan any live event with success so that you have all the necessary details to the best practices that are essential to following any live event you have in store.
Work on Your Event Objectives and Goals
The very first step in organizing any live event is to start making plans. To make a plan, you need clear objectives that will lead to a tangible goal. Think about what kind of event you want it to be and the type of target audience you want to attract with it.
Then, think about the goals you hope to achieve. It will give you a whole picture of the organization’s goals before moving on to the planning phase. Making a plan and setting clear goals is the most effective way to ensure that you have every part and the critical element of your event fully optimized.
It’s especially important if your event is about raising awareness for a particular cause. If your event has a humanitarian background and serves to collect a predetermined amount by gathering donations, it’s crucial to keep every aspect of it well organized. Setting goals and obstacles allow you to make things run smoother for your team and everyone else involved.
Organize Your Team
Organizing an event is all about taking care of all the details. It’s much better if you have a team to support your efforts. Organize your team by setting one event manager who will take care of all other team members.
Then, take on every aspect of your event, including:
- Venue management
- Volunteer management
Assigning individual roles to your team is an excellent way to motivate each member to give their best as it helps create a healthy working environment with a system of accountability. It’s also a great way to prevent any failures or take any unnecessary risks.
If you really want to deliver a top-quality event, you’ll need to work toward creating an unforgettable experience. The only way to do this effectively is to buy-in at all levels of your organization.
Establish Your Budget
Establishing your budget is the essential aspect of organizing your event, as almost everything depends on it. It’s vital to all other efforts, and making plans to organize an event without establishing a budget is simply futile.
Regardless of how great your event idea, it’s the budget that makes or breaks it. The budget is what allows you to do everything else, including organizing your team and conceptualizing your event.
So, before you begin your planning phase, make sure you have the necessary budget well established so that you can actually support your organizational efforts. Your budget depends on the critical expenses that you need to cover with the available funds.
These expenses include:
Food and drink
this needs no explanation. Simply determine the amount you can afford to spend on food and drink. Keep in mind that this cost is usually related to the number of tickets you’re able to sell.
this expense is customizable as it can be whatever you need it to be. It includes hiring a DJ and the necessary equipment like the audio and visual effects, light show, speakers, Wi-Fi, etc.
one of the most vital expenses to the success of your event. Here is where you decide whether you’re going to organize your event in a DIY mason-jar or something a bit more spacious and fancier. If it’s an open-air event, you can consider renting fabric structures that are perfect for live concerts, shows, weddings, formal gatherings, trade shows, and so on.
you’ll need staff to make things run smoothly, which is also an expense to keep in mind.
harness the power of social media networks to promote your event by using the pay-per-click options that platforms like Facebook offer.
aside from social media, it would be wise to have your website and event management software up and running to make sure you get the exposure you need.
this part includes every other additional cost that could come up, including compensations, accommodation costs, travel expenses, etc.
the cost that encompasses the expenses of getting insurance and paying the rental.
Now that you know how to start organizing live events, it’s time to set the date. You need to plan for every other aspect of the event, book a venue, create and brand your event, consider getting some sponsors, and get all the publicity you need.
Remember, organizing events is an ever-changing landscape. What works today won’t work tomorrow. That’s why it’s mandatory to stay on top of the latest trends in your business niche.