Technological advancements make work easier in many sectors, including the healthcare sector, from private clinics to large-scale hospitals. Implementing software and specialized programs into your clinic can save you and your staff a lot of time and effort. They allow you to work more efficiently, dedicating more time towards growing the clinic and taking care of your patients.
However, it can be difficult to decide what type of software best suits your clinic. After all, there are countless options on the market, all promising varying results, ranging from essentials to quality improvements. But there are a few key software you should invest in for your clinic.
Electronic Health Records
Electronic Health Records software, commonly known as EHR software, is a specialized program that helps you manage your patients’ medical records, files, and documents digitally. However, this isn’t a case of switching everything into digital format for the sake of it. Using EHR instead of paper records has countless benefits to your clinic and your patients.
EHR makes it easier to access specific patient records without having to sift through hundreds, if not thousands, of patient files, which can be particularly helpful in case of an emergency. When it comes to clinic management, EHR makes it easier to manage workflow among staff. It also makes it easier to schedule appointments without clashing and allows your patients to easily schedule, reschedule, and cancel their appointments remotely.
When choosing an EHR system for your clinic, look into a secure system for storing confidential patient data, like NextGen EHR. This allows patients to trust you with their records, and you meet HIPAA regulations.
While most clinics keep a calm, pristine, and professional outward appearance, running a clinic requires a lot of behind-the-scenes coordination between staff members. Any slight misalignment or misunderstanding in your staff’s schedule could leave patients without a physician to see at an appointment they booked beforehand. Proper scheduling makes work easier and more streamlined for clinic staff and managers.
Not only does scheduling software create a schedule for each employee, but it also utilizes a centralized calendar, making sure everyone is aware of the clinic’s time layout. Using software allows you to record active working hours, which you can use to find out where most of the time is spent. Contrary to traditional scheduling and time tracking methods that rely on Excel spreadsheets and paper tables, scheduling software is portable and can send schedule layouts and notifications to you and your staff’s phones on demand.
Customer Relationship Management Software
Customer Relationship Management software, or CRM, is a way to digitize, automate, and streamline your customer relationships, which in this scenario are your patients. Using CRM software will not only reduce the workload on the staff responsible for patient communication, but it’ll also give patients a smoother experience where there isn’t any miscommunication.
CRM software can help you segment your patients according to their type and frequency of visits, allowing you to better accommodate their needs. You can also use it to send automatic notifications to your patients, reminding them of routine checkups and upcoming appointments. CRM offers an easy way to import patient data directly into your EHR software for clinic analysis.
Marketing is an essential part of any business, and your clinic is a business that requires constant revenue to remain afloat. However, new channels of marketing are detailed and time-consuming and can take away from the critical time you need to run your clinic.
You can use marketing software to schedule and automate most aspects of digital marketing. For example, you can pre-schedule email marketing campaigns, social media posts, blog posts, and on-site ads. Not only will marketing software allow you to complete all of your marketing needs, but most offer statistics and insights into your marketing, informing you of what worked and what didn’t.
Introducing Tech Gradually
Turning your private practice from an old-school clinic to a teched-out facility overnight can cause a cultural shock for both your staff and your patients. This may bring more harm than good to your clinic.
Instead, you should gradually implement software upgrades to your clinic one at a time, starting with the most important and beneficial, such as EHR software. Not only is this more efficient for your staff and patients, but it’s also more budget-friendly, allowing you to invest in the best quality software instead of buying the cheaper knock-offs just to check them off an upgrades to-do list.
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