8 Mistakes to Avoid While Starting a Fruit Juice Business
by Arina Smith Startups 24 September 2021
It’s not surprising that many consumers in this health-conscious world are seeking the health benefits of fruit juices. Fresh fruit juice provides us with a lot of nutrients and also tastes good. Numerous fruit juice cafes have been opened across the country in the recent few years.
If you are new to this business, there might be a lot of room for improvement. We have gathered some of the essential tips while making your favorite fruit juice and some mistakes you might want to avoid.
1. Unappealing Juice Recipes
You need to know exactly who your customers are to sell your product successfully. You need to know what kind of juice and taste has a widespread appeal and what kind of niche is more suitable.
For example, orange juice was the most popular choice in India in 2015, with an average individual drinking 2.7 gallons of OJ that year. So, we can say that citrus flavors generally satisfy consumers of all ages, other options such as celery and tomatoes are not universal.
This doesn’t mean you can’t offer these flavors, but including the popular flavors in your menu first will give you better fares. Otherwise, you can never convince your customers to try the other products you might sell.
2. Compromising with the Quality
When using a juicer at home, we immediately pour the juice into a glass and drink it right away. It should theoretically happen in your business as well. However, to save time, you might cut corners, and prepare the juice beforehand and serve it once the customers have ordered.
This not only reduces the ability to customize the product but can also compromise the quality of the juice. One of the best juice tips to follow is always to serve quickly and make sure the juice is cold for your customers. Avoid compromising their quality.
3. Absence Of Veggies in your Juice
Fruits occupy a lot of glories, but keep in mind that juice is the perfect means for enjoying vegetables! Customers do not like the taste of certain vegetables found in smoothies and juices, but they do provide many nutrients.
It can also be easily hidden between other flavors and can often provide beautiful colors. Carrots, beets, celery, cucumbers, and other vegetables, which consumers may not immediately notice, can be a welcoming addition that can promote health goals in the long run.
4. You Are not Equipped With a Professional Juicer
One of the most important juices squeezing tips for businesses is to get the right equipment. If you rely on a household juicer, you will not be able to make the product in the required quantity and quality. A professional juicer is required to serve customers and maintain a continuous flow of juice products.
Moreover, you should also consider investing in the quality and design of your juice bottles. You can opt for ROETELL, which is a reliable glass bottle manufacturing company. It offers high-quality glass bottles and glass milk bottles wholesale.
Moreover, investing in a professional juice maker opens up the possibility of other juice varieties and reduces the amount of preparatory labor that the employees need to perform. You can’t expect to be a professional with sub-level equipment, so consider this a valuable investment in your business and choose the highest quality juicer from the market.
5. Gather Knowledge Regarding the Local Health Laws Concerning the Raw Juices
Laws regarding raw juices vary widely from region to region. For example, in the United States, the FDA says raw juices can be sold directly to consumers at retail or delivery, but not at wholesale to third parties.
If you want to do wholesale you will need to process the juice in either heat sterilization or HPP. However, if the company owns production facilities and stores, the juices may be sold in a number of locations from a central hub.
However, this is still seen as direct to the consumer. (That’s what federal law says, but local or national laws may vary). Contact your local health department, who can guide you through the rules properly.
6. Recruiting An Expert In Your Team
If you are entering the juice industry for the first time, make sure you have experts on your team. An expert is likely someone who has experience in managing the same business as you. It’s okay if it’s not only for juices.
If you are starting a juice bar, you can hire an excellent restaurant or a bar manager. If you’re just starting out with juice wholesale, look for someone with experience managing juice and other beverage wholesaling businesses.
The easiest way to harness the knowledge of a juicing expert is to hire a consultant who can help with planning, recipe development, and equipment education.
7. Properly Evaluate Your Expenses
It’s attractive to serve each and every superfood into every bottle, but unless you live in an area where people will pay $ 25 per bottle, a business like this is not so sustainable.
The cost of ingredients you use in each bottle should not exceed 25% to 30% of the product’s final price. In addition to food costs, you will need to control the labor costs, packaging costs, and costs to pay off your sales. And if you want to increase your branches you have to spend on decoration and labeling of your products.
Would you like to play around with some numbers and calculate your profits? Try free juice and ROI calculator, for more details.
8. Decide A Proper Business Model and Stick to It.
According to the trends in the current market, there can be 4 types of Business Models:-
- Only Delivery
- Brick and Mortar
- Wholesale Business
There are a set of advantages and disadvantages for every business model.
Decide what kind of business you want to run and raise the necessary funds. Regardless of the business model you choose, it’s important to stick to it, so you know where you’re focusing your energy.
One Effective Business approach can be, starting with delivery or in-person, face-to-face store, and gradually providing the consumers with several options for purchasing, which are also known as omnichannel businesses.
There are various factors you need to know before starting a fruit juice business store. We have tried to inform you of some of the most important ones in this article. Making a juice shop a success in the market doesn’t seem easy. Only a perfect plan that entails dedicated work can change things for the benefit of your business.