Five Key Benefits of International Business Expansion

by Business Development 07 October 2021

International Business Expansion

In today’s cutthroat economic conditions, businesses of all types and sizes are expanding their operation in global markets. This expansion technique provides business owners with tons of advantages, including diversification of revenue streams and excellent market growth opportunities.

That said, this trend of businesses going global is expected to rise in the coming years. In fact, according to a 2016 Wells Fargo report, around 87 percent of U.S.-based companies believed that international expansion is vital for long-term growth and success.

But, despite the increasing number of companies expanding their operations abroad, many businesses out there still haven’t jumped on the bandwagon. These businesses must understand that now is the time they do so if they want to take advantage of various benefits that elude them.

It’ll be tricky for small businesses because they lack the funds needed to take their operations global. But, they’ll be up for more profit and growth opportunities if they do. With that in mind, let us look at a few benefits of international business expansion.

You’ll develop new, diverse revenue sources

You'll develop new, diverse revenue sources

Ask yourself, have you dominated the market in your country and are looking to expand internationally to gain more revenue with a different service or product? Since another business offers the same service or product as you, making a lasting impact on the market will be challenging. Still, if you expand your market and start catering to other parts of the world, you’ll create a new revenue stream.

As you expand, you’ll discover more opportunities to diversify your services or products. For example, a market in North America might require different services or products than one in Singapore.

In the end, you’ll need to partner up with an experienced drop shipping & customs brokerage firm to get the green light when it comes to taking advantage of catering to newer markets in different countries.

Consider Reading: Crucial things to know before starting a business 

You’ll be able to utilize international financial incentives

You'll be able to utilize international financial incentives

There is no doubt that International developing markets require foreign businesses. However, to achieve this, governments provide these companies with various financial incentives.

For instance, India (a fast-growing tech market) experienced a corporation tax cut from 30 to 22 percent. Or take the example of Malaysia, where multinational businesses pay around 17 percent of corporate tax compared to local companies at 19 percent.

Moreover, this is about 50 percent of what you’ll pay if you operate from the U.S., which is an excellent incentive indeed. However, most business owners will ask, ‘how can I take advantage of such benefits? – a valid question because most financial benefits like corporation tax are difficult to understand.

You’ll be able to leverage global talent acquisition

You'll be able to leverage global talent acquisition

While most businesses experience difficulties onboarding employees from their local job market, hiring new employees from an international market is the right step towards business development.

Whenever you tap into a new market, you’ll be able to take advantage of a diverse workforce as a result. Not to mention, you’ll be able to leverage from a multilingual workforce, including different skillsets, new perspectives, and more business contacts.

Moreover, international hiring will also allow you to create a sense of intricate cultural nuances, helping you overcome etiquette and language barriers.

However, one of the most significant benefits of hiring an international workforce is that it allows you to understand better the market you’re trying to tap into. So, with that in mind, consider global business expansion to utilize a diverse, new workforce!

Consider Reading: Why Singapore is Better for Business Expansion

It will allow you to create a better brand image

Another vital advantage of international business expansion is that it will allow your business to improve its reputation and credibility amongst the target audience. After all, a successful business can track its success in part to creating a trustworthy relationship with a broader, international audience.

A solid customer-company relationship will enable your expansion to proceed without any hiccups while future-proofing your business in the process, ensuring that new buyers become loyal customers.

Establishing such levels of credibility requires tons of steps you’ll need to take, which are benefits within themselves.

Firstly, you will have to learn everything you can about the international market you’re trying to tap into. Secondly, you will have to develop new strategies related to the new target market and audience.

Doing this will help you achieve your long-term marketing goals quickly and attract more customers in the process.

Lastly, you will have to provide your potential customers with no-nonsense accessibility, which means excellent customer service, networking opportunities, and a solid online presence. When you combine the above three, you’ll ensure a more robust basis for long-term success.

It will allow you to remain competitive

While success in your local market will provide you with a competitive edge, success in the international market will widen the gap even more. The global business expansion enables your business to develop better brand recognition, gain more customers, and build new, more meaningful relationships – all vital to stay three steps ahead of your closest competitors.

Not to mention, as your credibility increases, you’ll be able to attract new, better talent to your company as well.


Businesses with multinational operations are bound to be successful sooner rather than later. The sooner you expand, the faster you’ll reach your desired levels of business success.

So, whether you’re a business in operation for two years or twenty, consider the benefits of international business expansion mentioned above, and try to do the same, because going global has many benefits that can only be taken advantage of if you do it!

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Ariana Smith is a blogger who loves to write about anything that is related to business and marketing, She also has interest in entrepreneurship & Digital marketing world including social media & advertising.

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