How to Take Your e-Store to the Next Level
by Arina Smith Ecommerce 09 April 2018
If you have been successfully selling products online for a number of months or years, then you might be wondering what steps to take next in order to boost your e-commerce venture to the next level. Whether you’re already running a successful e-commerce store or want to make an existing eBay or Etsy shop look more professional, taking your online selling brand up a notch will help you expand your customer base, boost your reputation, and increase your profits. Here are five simple changes that you can make to take your e-commerce store to the next level.
1. Branded Packaging :
Using packaging with your company’s name and logo printed on it always makes for a more professional finish and is a common theme for the majority of successful online stores. Even better, choose branded packaging that is kind to the environment to win even more customers over. In addition, simply printing your brand name on the side of a box can make a lasting impression on your customers, resulting in branding that’s more memorable. In fact, it’s a great way to further advertise your brand. As your business expands, you may want to think about investing in case machinery and other advanced packing solutions.
2. Upgrade Your Branding :
Before you invest in a thousand boxes emblazoned with your brand name and logo, take a look at your current branding to decide whether it’s due a refresh. Does your logo look dated? Is your name printed in a font that nobody uses anymore? Take a look at trending visual branding elements to help you determine whether or not your own brand meets the cut. Investing in a visual branding upgrade doesn’t have to be costly, either. You can work with freelance designers for a reasonable price.
3. Improve Social Media Engagement :
If your e-commerce store isn’t currently active across a range of social media channels, it’s time to make some changes. The social networks that you choose will depend on your audience demographic; for example, older customers are more likely to use Facebook, whilst younger people are more drawn to apps such as Instagram, Snapchat, and Twitter. If your audience is comprised of businesspeople and professionals, get your brand active on LinkedIn. Use features such as Facebook Live Video, polls, and start discussions on your social media profiles to encourage better customer engagement and learn more about your target audience.
4. Partner with Influencers :
Your e-commerce store can gain a significant amount of exposure online by simply partnering with the right influencers. For example, some e-commerce brands work with celebrities who endorse their store on social media or their website. Working with a trusted ‘face’ can be one of the best ways to increase trust in your brand and spark the interest of people who follow the influencers that you work with. Bear in mind that an influencer doesn’t have to be a celebrity – look for bloggers with large readerships or YouTubers with a huge follower list.
With the right strategies, your e-commerce store can make the step from amateur to professional.
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