Employee engagement is a hugely valuable metric by which businesses can measure their success levels. Unlike more obvious metrics like ROI or consumer conversion rates, employee engagement is a nuanced concept. This means that employee engagement can be quite difficult to measure and encourage. This guide is here to clear up any confusion you might have, by showing you all you need to know about employee engagement.
What is Employee Engagement?
Employee engagement is a term that is used to describe the relationship that an employee has with their work and the organization they are working for. An engaged employee is someone who is absorbed and enthusiastic about their work.
This engaged employee will go above and beyond to further the interest of the organization they are working for. By contrast, disengaged employees will be disinterested or apathetic about their work. The disengaged employee might do little to further the interests of the organization they are working for or they might actively try to harm this organization.
Why is Employee Engagement so Important?
The very definition of employee engagement has shown business owners that it is a concept worth paying attention to. However, the effects of employee engagement cannot all be described in the definition alone. The list below outlines a few ways in which high employee engagement can affect a business:
- Higher customer satisfaction
- Increased productivity rates
- Increased staff retention
- Better employee health
- Decreased workplace injury
- Lower absenteeism
- Improve talent aquation possibilities
- Increased employee morale
- Increased innovation
- Improved brand reputation
Now that you understand more about what employee engagement is and why it is so important, it is time to focus on the ways in which you can start to improve employee engagement in your business.
How to Improve Employee Engagement in Your Business
There is no one easy, straightforward method for improving employee engagement in your business. Rather, you will likely have to implement a range of practices, the most influential of which are listed below:
Improve Your Internal Communications
As Simpplr explains, your internal communications are inextricably linked to employee engagement. The way that you structure your internal communications, will essentially set the tone for the working day.
Your internal communication practices will dictate the way that employees interact with each other and the way that managers speak to staff both in person and indirectly. Setting guidelines for internal communications will ensure that everyone feels safe, included, and free to express themselves in the workplace.
Define a Purpose for all Work:
No matter how small the task, an employee should be aware of the purpose of the work they are doing. This will help employees feel valued as they know the positive impact they are making. Showing the purpose for a piece of work should be a company-wide endeavor that does not falter, no matter how big or small a task might be.
Find the Perfect Hire:
While many practices can be undertaken to increase employee engagement, the whole operation is made much easier with the right hiring process. When hiring you should look for a prospect that has genuine interest and passion for the role they are looking to take on. Making sure an employee is naturally suited to a job will make maintaining high engagement much easier.